Old Navy vs Seraphine:Which is more popular?
In September 2026, Old Navy had more branded searches than Seraphine among maternity clothing brands worldwide. Old Navy had about 27,100 branded searches, while Seraphine had 12,100. Old Navy made up 6.9% of all maternity clothing brand searches we track, and Seraphine accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Old Navy appeared in all five answers and Seraphine in two. Old Navy was mentioned before Seraphine in three out of five answers.
Who do people search for more?
Old Navy, about 2 searches for every 1 for Seraphine
Who does AI mention more?
Old Navy, mentioned in every answer we collected
Who does AI recommend more?
Old Navy, named ahead of Seraphine in 3 of 5 answers
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Top maternity clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Old Navy appeared in all five answers. Seraphine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old Navy was listed before Seraphine in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about maternity clothing brands
5 answers
Asked ChatGPT
“Which maternity clothing brand should I buy?”
Asked ChatGPT
“What are the best maternity clothing brands?”
Asked ChatGPT
“What's the best maternity clothing brand for work clothes?”
Searched Google, AI Overview
“maternity clothes”
Searched Google, AI Overview
“best maternity clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Old Navy or Seraphine more popular in search?
This chart shows how often people search Google for Old Navy and Seraphine by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Old Navy, Seraphine. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
How has the Old Navy and Seraphine comparison changed over the last 12 months?
3 findings
- Old Navy was ahead of Seraphine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide moved from 9.6% to 6.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Seraphine’s share of searches among maternity clothing brands worldwide moved from 6.4% to 3.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for maternity clothing brands worldwide in September 2026?
2 changes
In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.
Seraphine’s share of searches among maternity clothing brands worldwide has lost ground for 3 months in a row, from 4.6% to 3.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Old Navy’s and Seraphine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among maternity clothing brands
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