Brandwave

OFX vs Zelle:Which is more popular?

In September 2026, Zelle had more branded searches than OFX among money transfer services worldwide. Zelle had about 823,000 branded searches, while OFX had 49,500. Zelle made up 1.9% of all money transfer service searches we track, and OFX accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about money transfer services, Zelle appeared in three of the five answers and OFX in two. Zelle was mentioned before OFX in three out of four answers that named either.

Among money transfer services worldwide in September 2026

Who do people search for more?

Zelle, about 17 searches for every 1 for OFX

Zelle 823K searchesOFX 49.5K searches

Who does AI mention more?

Zelle, mentioned in 3 of 5 answers, OFX in 2

Zelle in 3 of 5OFX in 2 of 5

Who does AI recommend more?

Zelle, named ahead of OFX in 3 of 4 answers

Zelle first in 3OFX first in 1

Follow OFX vs Zelle and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zelle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zelle was listed before OFX in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Zelle2nd
  3. Remitly3rd
  4. Western Union4th
  5. Venmo5th
  6. PayPal6th
  7. Cash App6th
  8. MoneyGram8th
  9. OFX9th
  10. Revolut–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venmo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyGram2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cash App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is OFX or Zelle more popular in search?

This chart shows how often people search Google for OFX and Zelle by name. Each line represents a brand's share of searches for all 12 money transfer services we track, month by month, from English-language searches worldwide.

OFX and Zelle among money transfer services worldwide, by month

Share of searches by month for Zelle, OFX. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWestern UnionRevolutMoneyGramCash AppVenmoRemitlyZelleWiseXeOFXWorldRemit
Oct 202551.5%18.9%8%7.5%3.8%3.8%2.5%2.1%1.2%0.51%0.1%0.15%
Nov 202552.6%19.3%6.8%7.6%3.9%3.2%2.6%2.1%1.2%0.52%0.1%0.13%
Dec 202549.7%22.2%6.4%8.8%3%3.7%2.4%2%1.2%0.49%0.1%0.15%
Jan 202649.1%21.9%7.6%8.5%3.6%3%2.4%2%1.3%0.48%0.1%0.12%
Feb 202644.7%24.3%7%9.5%4%4%2.2%2.2%1.2%0.54%0.11%0.13%
Mar 202644.1%24%8.4%9.5%4%3.2%2.6%2.2%1.3%0.53%0.11%0.13%
Apr 202645.6%24.8%7.2%7.9%4.1%3.3%2.7%2.2%1.4%0.55%0.09%0.11%
May 202644.9%24.5%8.5%7.8%4%3.3%2.7%2.2%1.3%0.54%0.09%0.11%
Jun 202647.6%21.3%9%8.3%3.5%3.5%2.3%2.3%1.4%0.57%0.12%0.12%
Jul 202645.6%24.8%8.7%7.9%3.4%3.4%2.2%1.8%1.3%0.55%0.11%0.09%
Aug 202644.4%24.1%8.5%9.3%4%3.3%2.7%1.8%1.4%0.44%0.09%0.09%
Sep 202646.6%20.9%10.7%8.1%3.4%3.4%2.8%1.9%1.4%0.56%0.11%0.09%

How has the OFX and Zelle comparison changed over the last 12 months?

3 findings
  • Zelle was ahead of OFX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OFX’s share of searches among money transfer services worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Zelle’s share of searches among money transfer services worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for money transfer services worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Zelle worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OFX’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OFX

1 branded search term

  • ofx

Zelle

1 branded search term

  • zelle

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free