Brandwave

Obviously vs Viral Nation:Which is more popular by branded search?

In August 2026, Obviously had more branded searches than Viral Nation among influencer agencies worldwide. Obviously was estimated to have 368K branded searches compared to Viral Nation’s 8.8K, and held a 96.6% Share of Search versus Viral Nation’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among influencer agencies worldwide in August 2026Which is more popular in search, Obviously or Viral Nation?
Obviously96.6%368K searches
vs
Viral Nation2.3%8.8K searches

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Which is more popular in search, Obviously or Viral Nation?

Compare the influencer agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Obviously and Viral Nation among influencer agencies worldwide, by month

Share of Search by month for Obviously, Viral Nation. The figures are in the table below the chart.

View monthly share of search table
MonthObviouslyViral NationDigital Brand ArchitectsThe Influencer AgencySocialyteGleam Futures
Oct 202597.1%2%0.42%0.34%0.1%0.08%
Nov 202597.2%1.9%0.34%0.34%0.1%0.1%
Dec 202597.1%2%0.34%0.34%0.1%0.08%
Jan 202696%2.9%0.5%0.42%0.1%0.1%
Feb 202696.7%2.3%0.42%0.34%0.1%0.1%
Mar 202696.1%2.6%0.63%0.42%0.1%0.13%
Apr 202696.5%2.4%0.5%0.34%0.13%0.1%
May 202696.5%2.5%0.34%0.5%0.1%0.08%
Jun 202696.5%2.5%0.5%0.34%0.1%0.08%
Jul 202697.1%2%0.42%0.34%0.13%0.08%
Aug 202696.6%2.3%0.5%0.34%0.13%0.07%
Sep 2026——————

How has the Obviously and Viral Nation comparison changed over the last 12 months?

  • Obviously was ahead of Viral Nation in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Obviously’s estimated Share of Search among influencer agencies worldwide moved from 97.1% to 96.6%, and its estimated monthly branded searches held steady at 368K.
  • Across the 11 months ending August 2026, Viral Nation’s estimated Share of Search among influencer agencies worldwide moved from 2% to 2.3%, and its estimated monthly branded searches moved from 7.5K to 8.8K.

How did search popularity change for influencer agencies worldwide in August 2026?

  1. Estimated monthly branded searches for Viral Nation worldwide rose 17.4% over 11 measured months, from 7.5K to 8.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Obviously’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Obviously

1 branded search term

  • obviously

Viral Nation

6 branded search terms

  • viral nation
  • viral nation agency
  • viral nation influencer marketing
  • viral nation influencer marketing agency
  • viral nation reviews
  • viralnation.com

How the Brand Demand Index is measured

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