Brandwave

Influencer agencies:Which brands are most popular in search?

In August 2026, Obviously was the most searched among influencer agencies worldwide, with an estimated 368K branded searches and 96.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Obviously96.6%
  2. Viral Nation2.3%
  3. Digital Brand Architects0.5%
  4. The Influencer Agency0.34%
  5. Socialyte0.13%
  6. Gleam Futures0.07%

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Share of SearchLeaderboard

Compare the influencer agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among influencer agencies worldwide, by month

Share of Search by month for Obviously, Viral Nation. The figures are in the table below the chart.

View monthly share of search table
MonthObviouslyViral NationDigital Brand ArchitectsThe Influencer AgencySocialyteGleam Futures
Oct 202597.1%2%0.42%0.34%0.1%0.08%
Nov 202597.2%1.9%0.34%0.34%0.1%0.1%
Dec 202597.1%2%0.34%0.34%0.1%0.08%
Jan 202696%2.9%0.5%0.42%0.1%0.1%
Feb 202696.7%2.3%0.42%0.34%0.1%0.1%
Mar 202696.1%2.6%0.63%0.42%0.1%0.13%
Apr 202696.5%2.4%0.5%0.34%0.13%0.1%
May 202696.5%2.5%0.34%0.5%0.1%0.08%
Jun 202696.5%2.5%0.5%0.34%0.1%0.08%
Jul 202697.1%2%0.42%0.34%0.13%0.08%
Aug 202696.6%2.3%0.5%0.34%0.13%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Obviously

    96.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. Held 2nd. 8.8K estimated branded searches, +18.8% vs prior month. Share +0.4 points.

  3. Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  4. Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Socialyte

    0.13%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among influencer agencies worldwide?

In August 2026, Obviously was the most searched among influencer agencies worldwide, with an estimated 368K branded searches and 96.6% estimated Share of Search within this set. Viral Nation is in 2nd place, 94.3 percentage points behind at 2.3% Share of Search.

Global influencer agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Obviously97.1% → 96.6%97.2%Nov 202596%Jan 20261st
Viral Nation2% → 2.3%2.9%Jan 20261.9%Nov 20252nd
Digital Brand Architects0.42% → 0.5%0.63%Mar 20260.34%May 20263rd
The Influencer Agency0.34%0.5%May 20260.34%Jun 20264th
Socialyte0.1% → 0.13%0.13%Jul 20260.1%Jan 20265th
Gleam Futures0.08% → 0.07%0.13%Mar 20260.07%Aug 20266th

Each finding as a sentence

How did search popularity change for influencer agencies worldwide in August 2026?

  1. Estimated monthly branded searches for Socialyte worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  2. Estimated monthly branded searches for Digital Brand Architects worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  3. Estimated monthly branded searches for Viral Nation worldwide rose 17.4% over 11 measured months, from 7.5K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Gleam Futures worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How the Brand Demand Index is measured

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