Obviously vs Socialyte:Which is more popular by branded search?
In August 2026, Obviously had more branded searches than Socialyte among influencer agencies worldwide. Obviously was estimated to have 368K branded searches compared to Socialyte’s 480, and held a 96.6% Share of Search versus Socialyte’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Obviously or Socialyte?
Compare the influencer agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Obviously, Socialyte. The figures are in the table below the chart.
View monthly share of search table
| Month | Obviously | Viral Nation | Digital Brand Architects | The Influencer Agency | Socialyte | Gleam Futures |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 2% | 0.42% | 0.34% | 0.1% | 0.08% |
| Nov 2025 | 97.2% | 1.9% | 0.34% | 0.34% | 0.1% | 0.1% |
| Dec 2025 | 97.1% | 2% | 0.34% | 0.34% | 0.1% | 0.08% |
| Jan 2026 | 96% | 2.9% | 0.5% | 0.42% | 0.1% | 0.1% |
| Feb 2026 | 96.7% | 2.3% | 0.42% | 0.34% | 0.1% | 0.1% |
| Mar 2026 | 96.1% | 2.6% | 0.63% | 0.42% | 0.1% | 0.13% |
| Apr 2026 | 96.5% | 2.4% | 0.5% | 0.34% | 0.13% | 0.1% |
| May 2026 | 96.5% | 2.5% | 0.34% | 0.5% | 0.1% | 0.08% |
| Jun 2026 | 96.5% | 2.5% | 0.5% | 0.34% | 0.1% | 0.08% |
| Jul 2026 | 97.1% | 2% | 0.42% | 0.34% | 0.13% | 0.08% |
| Aug 2026 | 96.6% | 2.3% | 0.5% | 0.34% | 0.13% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Obviously and Socialyte comparison changed over the last 12 months?
3 findings
- Obviously was ahead of Socialyte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Obviously’s estimated Share of Search among influencer agencies worldwide moved from 97.1% to 96.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Socialyte’s estimated Share of Search among influencer agencies worldwide moved from 0.1% to 0.13%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for influencer agencies worldwide in August 2026?
1 change
Estimated monthly branded searches for Socialyte worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Obviously’s and Socialyte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.