Oakley vs Reddit:Which is searched more?
In September 2026, Reddit had more branded searches than Oakley among crossfit brands worldwide. Reddit was estimated to have 55.6M branded searches compared to Oakley’s 1.5M, and held an 88.1% Share of Search versus Oakley’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oakley or Reddit?
Compare the crossfit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reddit, Oakley. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Oakley | Arena | Everlast | NoBull | Wodify | GHD | |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87% | 6.9% | 2.9% | 2.3% | 0.47% | 0.32% | 0.04% | <0.01% |
| Nov 2025 | 84.4% | 8.4% | 3.4% | 2.8% | 0.46% | 0.46% | 0.04% | <0.01% |
| Dec 2025 | 85.3% | 8.2% | 3.4% | 2.3% | 0.46% | 0.31% | 0.03% | <0.01% |
| Jan 2026 | 87.6% | 6.9% | 2.9% | 1.9% | 0.39% | 0.32% | 0.03% | <0.01% |
| Feb 2026 | 89.2% | 5.7% | 2.4% | 2% | 0.39% | 0.26% | 0.03% | <0.01% |
| Mar 2026 | 87.6% | 6.8% | 2.9% | 1.9% | 0.39% | 0.32% | 0.03% | <0.01% |
| Apr 2026 | 87.6% | 6.8% | 2.9% | 1.9% | 0.39% | 0.32% | 0.02% | <0.01% |
| May 2026 | 87.3% | 7.1% | 2.9% | 1.9% | 0.39% | 0.39% | 0.02% | <0.01% |
| Jun 2026 | 87.6% | 6.9% | 2.9% | 1.9% | 0.39% | 0.26% | 0.02% | <0.01% |
| Jul 2026 | 87.7% | 6.8% | 2.9% | 1.9% | 0.39% | 0.26% | 0.02% | <0.01% |
| Aug 2026 | 88.5% | 7% | 2.4% | 1.6% | 0.32% | 0.21% | 0.02% | <0.01% |
| Sep 2026 | 88.1% | 6.9% | 2.4% | 1.9% | 0.39% | 0.26% | 0.03% | <0.01% |
How has the Oakley and Reddit comparison changed over the last 12 months?
3 findings
- Reddit was ahead of Oakley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among crossfit brands worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among crossfit brands worldwide moved from 87% to 88.1%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
How did search popularity change for crossfit brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Reddit worldwide rose 22.2% over 12 measured months, from 45.5M to 55.6M in September 2026.
Other head-to-heads among crossfit brands
How each brand is measured
Brandwave collects information about searches that people make online using Oakley’s and Reddit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.