Brandwave

NoviSign vs Xibo:Which is more popular?

In September 2026, Xibo had more branded searches than NoviSign among digital signage software worldwide. Xibo had about 12,100 branded searches, while NoviSign had 2,400. Xibo made up 10.5% of all digital signage software searches we track, and NoviSign accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about digital signage software, NoviSign and Xibo each appeared in two of the five answers. NoviSign and Xibo were each mentioned first in two of the four answers that named either.

Among digital signage software worldwide in September 2026

Who do people search for more?

Xibo, about 5 searches for every 1 for NoviSign

Xibo 12.1K searchesNoviSign 2.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

NoviSign in 2 of 5Xibo in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

NoviSign first in 2Xibo first in 2

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Top digital signage software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NoviSign was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Xibo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NoviSign and Xibo were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yodeck1st
  2. OptiSigns2nd
  3. ScreenCloud3rd
  4. Rise Vision4th
  5. Xibo5th
  6. NoviSign6th
  7. TelemetryTV7th
  8. Displai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yodeck5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptiSigns5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenCloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rise Vision5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xibo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NoviSign2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TelemetryTV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Displai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital signage software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NoviSign or Xibo more popular in search?

This chart shows how often people search Google for NoviSign and Xibo by name. Each line represents a brand's share of searches for all eight digital signage software we track, month by month, from English-language searches worldwide.

NoviSign and Xibo among digital signage software worldwide, by month

Share of searches by month for Xibo, NoviSign. The figures are in the table below the chart.

View monthly share of searches table
MonthYodeckOptiSignsXiboScreenCloudRise VisionNoviSignDisplaiTelemetryTV
Oct 202544.4%19.6%12.6%10.8%6.9%3.1%1.4%1.2%
Nov 202541.2%22.3%14.4%10.2%6.4%2.8%1.3%1.3%
Dec 202543%23.4%12.2%10.6%5.5%2.9%1.4%0.92%
Jan 202640.2%21.4%13.8%12.1%6.2%3.4%1.6%1.2%
Feb 202641.6%22.6%11.7%12.7%6.4%2.8%1.4%0.88%
Mar 202643.3%23.3%12.2%10.8%5.4%2.4%1.4%1.1%
Apr 202645.7%20.5%12.9%11.7%4.7%2.5%1.2%0.79%
May 202642.9%23.5%11.9%11.8%5.3%2.4%1.4%0.74%
Jun 202643.1%25.3%12%10.6%4.4%2.4%1.3%0.91%
Jul 202644.1%23.5%12.3%10.9%4.5%2.4%1.3%0.93%
Aug 202644.3%23.7%12.4%8.7%6.8%1.9%1.4%0.93%
Sep 202645%24.3%10.5%8.9%7%2.1%1.2%0.9%

How has the NoviSign and Xibo comparison changed over the last 12 months?

3 findings
  • Xibo was ahead of NoviSign in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NoviSign’s share of searches among digital signage software worldwide moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Xibo’s share of searches among digital signage software worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for digital signage software worldwide in September 2026?

2 changes
  1. In September 2026, Xibo lost share of searches among digital signage software worldwide, from 12.4% to 10.5%.

  2. Estimated monthly branded searches for NoviSign worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NoviSign’s and Xibo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NoviSign

1 branded search term

  • novisign

Xibo

1 branded search term

  • xibo

How the Brand Demand Index is measured

Other head-to-heads among digital signage software

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