Brandwave

OptiSigns vs Xibo:Which is more popular?

In September 2026, OptiSigns had more branded searches than Xibo among digital signage software worldwide. OptiSigns had about 28,000 branded searches, while Xibo had 12,100. OptiSigns made up 24.3% of all digital signage software searches we track, and Xibo accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about digital signage software, OptiSigns appeared in all five answers and Xibo in two. OptiSigns was mentioned before Xibo in every answer.

Among digital signage software worldwide in September 2026

Who do people search for more?

OptiSigns, about 2 searches for every 1 for Xibo

OptiSigns 28K searchesXibo 12.1K searches

Who does AI mention more?

OptiSigns, mentioned in every answer we collected

OptiSigns in 5 of 5Xibo in 2 of 5

Who does AI recommend more?

OptiSigns, named ahead of Xibo in every answer

OptiSigns first in 5Xibo never first

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Top digital signage software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OptiSigns appeared in all five answers. Xibo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptiSigns was listed before Xibo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yodeck1st
  2. OptiSigns2nd
  3. ScreenCloud3rd
  4. Rise Vision4th
  5. Xibo5th
  6. NoviSign6th
  7. TelemetryTV7th
  8. Displai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yodeck5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OptiSigns5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenCloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rise Vision5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xibo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NoviSign2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TelemetryTV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Displai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital signage software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is OptiSigns or Xibo more popular in search?

This chart shows how often people search Google for OptiSigns and Xibo by name. Each line represents a brand's share of searches for all eight digital signage software we track, month by month, from English-language searches worldwide.

OptiSigns and Xibo among digital signage software worldwide, by month

Share of searches by month for OptiSigns, Xibo. The figures are in the table below the chart.

View monthly share of searches table
MonthYodeckOptiSignsXiboScreenCloudRise VisionNoviSignDisplaiTelemetryTV
Oct 202544.4%19.6%12.6%10.8%6.9%3.1%1.4%1.2%
Nov 202541.2%22.3%14.4%10.2%6.4%2.8%1.3%1.3%
Dec 202543%23.4%12.2%10.6%5.5%2.9%1.4%0.92%
Jan 202640.2%21.4%13.8%12.1%6.2%3.4%1.6%1.2%
Feb 202641.6%22.6%11.7%12.7%6.4%2.8%1.4%0.88%
Mar 202643.3%23.3%12.2%10.8%5.4%2.4%1.4%1.1%
Apr 202645.7%20.5%12.9%11.7%4.7%2.5%1.2%0.79%
May 202642.9%23.5%11.9%11.8%5.3%2.4%1.4%0.74%
Jun 202643.1%25.3%12%10.6%4.4%2.4%1.3%0.91%
Jul 202644.1%23.5%12.3%10.9%4.5%2.4%1.3%0.93%
Aug 202644.3%23.7%12.4%8.7%6.8%1.9%1.4%0.93%
Sep 202645%24.3%10.5%8.9%7%2.1%1.2%0.9%

How has the OptiSigns and Xibo comparison changed over the last 12 months?

3 findings
  • OptiSigns was ahead of Xibo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OptiSigns’ share of searches among digital signage software worldwide moved from 19.6% to 24.3%, and its estimated monthly branded searches moved from 23K to 28K.
  • Across the 12 months ending September 2026, Xibo’s share of searches among digital signage software worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for digital signage software worldwide in September 2026?

2 changes
  1. In September 2026, OptiSigns gained share of searches among digital signage software worldwide, from 23.7% to 24.3%.

  2. In September 2026, Xibo lost share of searches among digital signage software worldwide, from 12.4% to 10.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using OptiSigns’ and Xibo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OptiSigns

5 branded search terms

  • optisigns
  • optisigns app
  • optisigns com
  • optisigns digital signage
  • optisigns digital signage software

Xibo

1 branded search term

  • xibo

How the Brand Demand Index is measured

Other head-to-heads among digital signage software

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