NooCube vs Thesis:Which is more popular?
In September 2026, Thesis had more branded searches than NooCube among nootropic brands worldwide. Thesis had about 1,300 branded searches, while NooCube had 880. Thesis made up 0.29% of all nootropic brand searches we track, and NooCube accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about nootropic brands, neither NooCube nor Thesis appeared in any of the five answers.
Who do people search for more?
Thesis, about 48% more searches than NooCube
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top nootropic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither NooCube nor Thesis showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mind Lab Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nootropics Depot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neuro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Magic Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Brain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qualia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thesis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NooCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nootropic brands
5 answers
Asked ChatGPT
“Which nootropic brand should I buy?”
Asked ChatGPT
“What are the best nootropic brands?”
Asked ChatGPT
“What's the best nootropic for focus at work?”
Searched Google, AI Overview
“nootropics”
Searched Google, AI Overview
“best nootropics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is NooCube or Thesis more popular in search?
This chart shows how often people search Google for NooCube and Thesis by name. Each line represents a brand's share of searches for all eight nootropic brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thesis, NooCube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Neuro | Magic Mind | Nootropics Depot | Alpha Brain | Mind Lab Pro | Qualia | Thesis | NooCube |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 10% | 5.5% | 8.2% | 2.5% | 1.1% | 0.72% | 1.3% |
| Nov 2025 | 67.9% | 6.8% | 5.6% | 15.2% | 2% | 0.91% | 0.6% | 0.91% |
| Dec 2025 | 77.5% | 5.2% | 4.3% | 9.6% | 1.6% | 0.7% | 0.46% | 0.7% |
| Jan 2026 | 75.3% | 7.2% | 5.9% | 7.2% | 2.1% | 0.95% | 0.63% | 0.78% |
| Feb 2026 | 68.4% | 7.4% | 7.4% | 11.1% | 2.7% | 0.99% | 0.66% | 1.2% |
| Mar 2026 | 71.3% | 8.2% | 6.7% | 8.2% | 3% | 0.89% | 0.6% | 1.1% |
| Apr 2026 | 73.8% | 8.1% | 6.6% | 6.6% | 2.4% | 0.88% | 0.59% | 0.88% |
| May 2026 | 71.2% | 9.5% | 7.8% | 6.4% | 2.8% | 1% | 0.54% | 0.83% |
| Jun 2026 | 71.3% | 8.8% | 8.8% | 5.9% | 2.6% | 0.94% | 0.62% | 0.94% |
| Jul 2026 | 73% | 9.7% | 7.9% | 5.3% | 2.4% | 0.85% | 0.47% | 0.38% |
| Aug 2026 | 76% | 8.3% | 6.8% | 5.6% | 2% | 0.73% | 0.4% | 0.22% |
| Sep 2026 | 81.3% | 7.3% | 4.9% | 4% | 1.4% | 0.64% | 0.29% | 0.19% |
How has the NooCube and Thesis comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Thesis took it in July 2026.
- Across the 12 months ending September 2026, NooCube’s share of searches among nootropic brands worldwide moved from 1.3% to 0.19%, and its estimated monthly branded searches moved from 5.4K to 880.
- Across the 12 months ending September 2026, Thesis’ share of searches among nootropic brands worldwide moved from 0.72% to 0.29%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
How did search popularity change for nootropic brands worldwide in September 2026?
2 changes
NooCube’s share of searches among nootropic brands worldwide has lost ground for 3 months in a row, from 0.94% to 0.19% in September 2026.
Estimated monthly branded searches for Thesis worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NooCube’s and Thesis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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