Nootropic brands:Which are most popular?
In September 2026, Neuro was the most searched nootropic brand worldwide, accounting for 81.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Mind Lab Pro was mentioned most often, in three of the five answers. Nootropics Depot was recommended most often, coming first in both responses that gave a list.
NeuroShare of searches 81.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Magic MindShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nootropics DepotShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Alpha BrainShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mind Lab ProShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow nootropic brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top nootropic brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Mind Lab Pro was mentioned most often, in three of the five answers. Nootropics Depot was recommended most often, coming first in both answers that gave a list. Mind Lab Pro was second. Neuro, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mind Lab Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nootropics Depot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neuro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magic Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alpha Brain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qualia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thesis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NooCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nootropic brands
5 answers
Asked ChatGPT
“Which nootropic brand should I buy?”
Asked ChatGPT
“What are the best nootropic brands?”
Asked ChatGPT
“What's the best nootropic for focus at work?”
Searched Google, AI Overview
“nootropics”
Searched Google, AI Overview
“best nootropics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which nootropic brands do people search for most?
This chart shows how often people search Google for each nootropic brand by name. Each line represents a brand's share of searches for all eight nootropic brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Neuro, Magic Mind, Nootropics Depot, Alpha Brain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Neuro | Magic Mind | Nootropics Depot | Alpha Brain | Mind Lab Pro | Qualia | Thesis | NooCube |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 10% | 5.5% | 8.2% | 2.5% | 1.1% | 0.72% | 1.3% |
| Nov 2025 | 67.9% | 6.8% | 5.6% | 15.2% | 2% | 0.91% | 0.6% | 0.91% |
| Dec 2025 | 77.5% | 5.2% | 4.3% | 9.6% | 1.6% | 0.7% | 0.46% | 0.7% |
| Jan 2026 | 75.3% | 7.2% | 5.9% | 7.2% | 2.1% | 0.95% | 0.63% | 0.78% |
| Feb 2026 | 68.4% | 7.4% | 7.4% | 11.1% | 2.7% | 0.99% | 0.66% | 1.2% |
| Mar 2026 | 71.3% | 8.2% | 6.7% | 8.2% | 3% | 0.89% | 0.6% | 1.1% |
| Apr 2026 | 73.8% | 8.1% | 6.6% | 6.6% | 2.4% | 0.88% | 0.59% | 0.88% |
| May 2026 | 71.2% | 9.5% | 7.8% | 6.4% | 2.8% | 1% | 0.54% | 0.83% |
| Jun 2026 | 71.3% | 8.8% | 8.8% | 5.9% | 2.6% | 0.94% | 0.62% | 0.94% |
| Jul 2026 | 73% | 9.7% | 7.9% | 5.3% | 2.4% | 0.85% | 0.47% | 0.38% |
| Aug 2026 | 76% | 8.3% | 6.8% | 5.6% | 2% | 0.73% | 0.4% | 0.22% |
| Sep 2026 | 81.3% | 7.3% | 4.9% | 4% | 1.4% | 0.64% | 0.29% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 371K | +22.1% | +5.3 points | |
| 2, held 2nd | 7.3% | 33.1K | 0% | -1 points | |
| 3, held 3rd | 4.9% | 22.2K | -18.1% | -1.9 points | |
| 4, held 4th | 4% | 18.1K | -18.5% | -1.6 points | |
| 5, held 5th | 1.4% | 6.6K | -18.5% | -0.6 points | |
| 6, held 6th | 0.64% | 2.9K | 0% | -0.1 points | |
| 7, held 7th | 0.29% | 1.3K | -18.8% | -0.1 points | |
| 8, held 8th | 0.19% | 880 | 0% | 0 points |
1.
Neuro81.3%
Held 1st. 371K estimated branded searches, +22.1% vs prior month. Share +5.3 points.
7.3%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.
4.9%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
4%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
1.4%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
6.
Qualia0.64%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Thesis0.29%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
8.
NooCube0.19%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among nootropic brands worldwide?
8 brands
In September 2026, Neuro was the most searched among nootropic brands worldwide, with an estimated 371K branded searches, 81.3% of all searches for the eight we track. Magic Mind is in 2nd place, 74.1 percentage points behind at 7.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Neuro | 70.6% → 81.3% | 81.3%Sep 2026 | 67.9%Nov 2025 | 1st |
| Magic Mind | 10% → 7.3% | 10%Oct 2025 | 5.2%Dec 2025 | 2nd |
| Nootropics Depot | 5.5% → 4.9% | 8.8%Jun 2026 | 4.3%Dec 2025 | 4th → 3rd |
| Alpha Brain | 8.2% → 4% | 15.2%Nov 2025 | 4%Sep 2026 | 3rd → 4th |
| Mind Lab Pro | 2.5% → 1.4% | 3%Mar 2026 | 1.4%Sep 2026 | 5th |
| Qualia | 1.1% → 0.64% | 1.1%Oct 2025 | 0.64%Sep 2026 | 7th → 6th |
| Thesis | 0.72% → 0.29% | 0.72%Oct 2025 | 0.29%Sep 2026 | 8th → 7th |
| NooCube | 1.3% → 0.19% | 1.3%Oct 2025 | 0.19%Sep 2026 | 6th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Neuro’s share of searches among nootropic brands worldwide increased from 70.6% to 81.3%.
- Across the 12 months ending September 2026, Magic Mind’s share of searches among nootropic brands worldwide decreased from 10% to 7.3%.
- Across the 12 months ending September 2026, Nootropics Depot’s share of searches among nootropic brands worldwide decreased from 5.5% to 4.9%.
- Across the 12 months ending September 2026, Alpha Brain’s share of searches among nootropic brands worldwide decreased from 8.2% to 4%.
- Across the 12 months ending September 2026, Mind Lab Pro’s share of searches among nootropic brands worldwide decreased from 2.5% to 1.4%.
- Across the 12 months ending September 2026, NooCube’s share of searches among nootropic brands worldwide decreased from 1.3% to 0.19%.
- Across the 12 months ending September 2026, Neuro’s share of searches among nootropic brands worldwide peaked at 81.3% in September 2026 and was lowest at 67.9% in November 2025.
- Across the 12 months ending September 2026, Magic Mind’s share of searches among nootropic brands worldwide peaked at 10% in October 2025 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Nootropics Depot’s share of searches among nootropic brands worldwide peaked at 8.8% in June 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Alpha Brain’s share of searches among nootropic brands worldwide peaked at 15.2% in November 2025 and was lowest at 4% in September 2026.
- Across the 12 months ending September 2026, Mind Lab Pro’s share of searches among nootropic brands worldwide peaked at 3% in March 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Nootropics Depot rose from 4th to 3rd among nootropic brands worldwide.
- Across the 12 months ending September 2026, Alpha Brain fell from 3rd to 4th among nootropic brands worldwide.
- Across the 12 months ending September 2026, Qualia rose from 7th to 6th among nootropic brands worldwide.
- Across the 12 months ending September 2026, Thesis rose from 8th to 7th among nootropic brands worldwide.
- Across the 12 months ending September 2026, NooCube fell from 6th to 8th among nootropic brands worldwide.
How did search popularity change for nootropic brands worldwide in September 2026?
8 changes
In September 2026, Neuro gained share of searches among nootropic brands worldwide, from 76% to 81.3%.
In September 2026, Nootropics Depot lost share of searches among nootropic brands worldwide, from 6.8% to 4.9%.
In September 2026, Alpha Brain lost share of searches among nootropic brands worldwide, from 5.6% to 4%.
In September 2026, Magic Mind lost share of searches among nootropic brands worldwide, from 8.3% to 7.3%.
In September 2026, Mind Lab Pro lost share of searches among nootropic brands worldwide, from 2% to 1.4%.
NooCube’s share of searches among nootropic brands worldwide has lost ground for 3 months in a row, from 0.94% to 0.19% in September 2026.
Estimated monthly branded searches for Thesis worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
Estimated monthly branded searches for Qualia worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.