Brandwave

Night Media vs Select Management Group:Which is more popular?

In September 2026, Night Media had more branded searches than Select Management Group among creator representation agencies worldwide. Night Media had about 2,900 branded searches, while Select Management Group had 880. Night Media made up 9.8% of all creator representation agency searches we track, and Select Management Group accounted for 3%. When we asked ChatGPT and Google AI Overviews about creator representation agencies, Night Media appeared in two of the five answers and Select Management Group in one. Night Media was mentioned before Select Management Group in every answer.

Among creator representation agencies worldwide in September 2026

Who do people search for more?

Night Media, about 3 searches for every 1 for Select Management Group

Night Media 2.9K searchesSelect Management Group 880 searches

Who does AI mention more?

Night Media, mentioned in 2 of 5 answers, Select Management Group in 1

Night Media in 2 of 5Select Management Group in 1 of 5

Who does AI recommend more?

Night Media, named ahead of Select Management Group in every answer

Night Media first in 2Select Management Group never first

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Top creator representation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Night Media was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Select Management Group was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Night Media was listed before Select Management Group in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Night Media1st
  2. Viral Nation2nd
  3. Underscore Talent3rd
  4. Digital Brand Architects4th
  5. Select Management Group5th
  6. Studio71–
  7. Whalar–
  8. Village Marketing–
  9. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator representation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Night Media or Select Management Group more popular in search?

This chart shows how often people search Google for Night Media and Select Management Group by name. Each line represents a brand's share of searches for all nine creator representation agencies we track, month by month, from English-language searches worldwide.

Night Media and Select Management Group among creator representation agencies worldwide, by month

Share of searches by month for Night Media, Select Management Group. The figures are in the table below the chart.

View monthly share of searches table
MonthStudio71Viral NationNight MediaUnderscore TalentWhalarDigital Brand ArchitectsSelect Management GroupVillage MarketingGleam Futures
Oct 202531.4%20.9%20.9%9.2%7.6%5.1%2.3%1.5%1%
Nov 202531%25.2%16.8%9.2%7.3%5%2.3%1.8%1.5%
Dec 202536.9%24.6%13.4%8.9%6%4.8%2.7%1.5%1.2%
Jan 202633.9%27.8%12.3%10.1%5.3%5.3%2.8%1.3%1.1%
Feb 202632.5%26.6%14.4%9.5%6.2%5.3%2.9%1.3%1.3%
Mar 202633.2%22.2%18.1%8%6.6%6.6%2.4%1.6%1.3%
Apr 202640.1%22%11.9%9.8%6.5%5.1%2%1.6%1.1%
May 202637%24.8%13.4%8.9%7.3%4%2.2%1.5%0.98%
Jun 202642.9%19.2%6.9%6.9%15.6%4.5%2.4%0.92%0.76%
Jul 202638.7%21.1%9.3%11.5%9.3%5.1%2.8%1.2%1%
Aug 202642.7%19%8.4%10.4%8.4%5.5%3.8%1.1%0.75%
Sep 202640.8%22.3%9.8%9.8%8.1%4.4%3%1.1%0.88%

How has the Night Media and Select Management Group comparison changed over the last 12 months?

3 findings

How did search popularity change for creator representation agencies worldwide in September 2026?

2 changes

  1. In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches.

  2. In September 2026, Select Management Group lost share of searches among creator representation agencies worldwide, from 3.8% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Night Media’s and Select Management Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Night Media

1 branded search term

  • night media

Select Management Group

1 branded search term

  • select management group

How the Brand Demand Index is measured

Other head-to-heads among creator representation agencies

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