Newspack vs WordPress VIP:Which is more popular?
In September 2026, WordPress VIP had more branded searches than Newspack among news publishing platforms worldwide. WordPress VIP had about 2,400 branded searches, while Newspack had 590. WordPress VIP made up 2.6% of all news publishing platform searches we track, and Newspack accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about news publishing platforms, Newspack and WordPress VIP each appeared in three of the five answers. WordPress VIP was mentioned before Newspack in two out of three answers.
Who do people search for more?
WordPress VIP, about 4 searches for every 1 for Newspack
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
WordPress VIP, named ahead of Newspack in 2 of 3 answers
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Top news publishing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Newspack and WordPress VIP were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WordPress VIP was listed before Newspack in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ghost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WordPress VIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Newspack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drupal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc XP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sophi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quintype0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pugpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about news publishing platforms
5 answers
Asked ChatGPT
“Which news publishing platform should I use?”
Asked ChatGPT
“What are the best news publishing platforms?”
Asked ChatGPT
“What's the best news publishing platform for a news site?”
Searched Google, AI Overview
“news publishing platforms”
Searched Google, AI Overview
“best publishing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Newspack or WordPress VIP more popular in search?
This chart shows how often people search Google for Newspack and WordPress VIP by name. Each line represents a brand's share of searches for all eight news publishing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for WordPress VIP, Newspack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Drupal | Sophi | Ghost | WordPress VIP | Arc XP | Quintype | Pugpig | Newspack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 20.1% | 7.9% | 2.1% | 0.89% | 0.96% | 0.53% | 0.53% |
| Nov 2025 | 62.8% | 23% | 8.9% | 2% | 1.2% | 0.85% | 0.61% | 0.61% |
| Dec 2025 | 64% | 19.2% | 10.8% | 2.5% | 1% | 1.1% | 0.76% | 0.62% |
| Jan 2026 | 67.8% | 16.6% | 10% | 2.2% | 1% | 0.81% | 0.92% | 0.66% |
| Feb 2026 | 69.6% | 13.9% | 10% | 2.7% | 1.4% | 0.83% | 0.83% | 0.68% |
| Mar 2026 | 66.7% | 16.3% | 11.2% | 2.6% | 1.1% | 0.65% | 0.65% | 0.65% |
| Apr 2026 | 62.1% | 18.6% | 13.5% | 2.5% | 1.2% | 0.74% | 0.61% | 0.74% |
| May 2026 | 67% | 16.4% | 11.5% | 2.2% | 1% | 0.8% | 0.53% | 0.65% |
| Jun 2026 | 63.3% | 18.9% | 11.2% | 3% | 1.3% | 1% | 0.62% | 0.62% |
| Jul 2026 | 66.9% | 16.4% | 10% | 3.2% | 1.1% | 0.97% | 0.8% | 0.65% |
| Aug 2026 | 59.7% | 21.8% | 11.6% | 2.9% | 1.1% | 1.2% | 0.87% | 0.87% |
| Sep 2026 | 66.1% | 16.2% | 11.7% | 2.6% | 1% | 0.96% | 0.79% | 0.64% |
How has the Newspack and WordPress VIP comparison changed over the last 12 months?
3 findings
- WordPress VIP was ahead of Newspack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Newspack’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.64%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, WordPress VIP’s share of searches among news publishing platforms worldwide moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for news publishing platforms worldwide in September 2026?
2 changes
In September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide.
Estimated monthly branded searches for WordPress VIP worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Newspack’s and WordPress VIP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Newspack
1 branded search term
- newspack
WordPress VIP
1 branded search term
- wordpressvip
Other head-to-heads among news publishing platforms
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