Newspack vs Pugpig:Which is more popular?
In September 2026, Pugpig had more branded searches than Newspack among news publishing platforms worldwide. Pugpig had about 720 branded searches, while Newspack had 590. Pugpig made up 0.79% of all news publishing platform searches we track, and Newspack accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about news publishing platforms, Newspack appeared in three of the five answers and Pugpig in none.
Who do people search for more?
Pugpig, about 22% more searches than Newspack
Who does AI mention more?
Newspack, mentioned in 3 of 5 answers, Pugpig in 0
Who does AI recommend more?
Newspack, the only one of the two named
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Top news publishing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Newspack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pugpig did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ghost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WordPress VIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Newspack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drupal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc XP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sophi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quintype0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pugpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about news publishing platforms
5 answers
Asked ChatGPT
“Which news publishing platform should I use?”
Asked ChatGPT
“What are the best news publishing platforms?”
Asked ChatGPT
“What's the best news publishing platform for a news site?”
Searched Google, AI Overview
“news publishing platforms”
Searched Google, AI Overview
“best publishing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Newspack or Pugpig more popular in search?
This chart shows how often people search Google for Newspack and Pugpig by name. Each line represents a brand's share of searches for all eight news publishing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Pugpig, Newspack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Drupal | Sophi | Ghost | WordPress VIP | Arc XP | Quintype | Pugpig | Newspack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 20.1% | 7.9% | 2.1% | 0.89% | 0.96% | 0.53% | 0.53% |
| Nov 2025 | 62.8% | 23% | 8.9% | 2% | 1.2% | 0.85% | 0.61% | 0.61% |
| Dec 2025 | 64% | 19.2% | 10.8% | 2.5% | 1% | 1.1% | 0.76% | 0.62% |
| Jan 2026 | 67.8% | 16.6% | 10% | 2.2% | 1% | 0.81% | 0.92% | 0.66% |
| Feb 2026 | 69.6% | 13.9% | 10% | 2.7% | 1.4% | 0.83% | 0.83% | 0.68% |
| Mar 2026 | 66.7% | 16.3% | 11.2% | 2.6% | 1.1% | 0.65% | 0.65% | 0.65% |
| Apr 2026 | 62.1% | 18.6% | 13.5% | 2.5% | 1.2% | 0.74% | 0.61% | 0.74% |
| May 2026 | 67% | 16.4% | 11.5% | 2.2% | 1% | 0.8% | 0.53% | 0.65% |
| Jun 2026 | 63.3% | 18.9% | 11.2% | 3% | 1.3% | 1% | 0.62% | 0.62% |
| Jul 2026 | 66.9% | 16.4% | 10% | 3.2% | 1.1% | 0.97% | 0.8% | 0.65% |
| Aug 2026 | 59.7% | 21.8% | 11.6% | 2.9% | 1.1% | 1.2% | 0.87% | 0.87% |
| Sep 2026 | 66.1% | 16.2% | 11.7% | 2.6% | 1% | 0.96% | 0.79% | 0.64% |
How has the Newspack and Pugpig comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Newspack took it in April 2026, Pugpig took it in July 2026.
- Across the 12 months ending September 2026, Newspack’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.64%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Pugpig’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.79%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for news publishing platforms worldwide in September 2026?
2 changes
In September 2026, Pugpig rose from 8th to 7th among news publishing platforms worldwide.
In September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Newspack’s and Pugpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among news publishing platforms
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