Brandwave

New Chapter vs Perelel:Which is more popular?

In September 2026, Perelel had more branded searches than New Chapter among prenatal vitamin brands worldwide. Perelel had about 40,500 branded searches, while New Chapter had 2,900. Perelel made up 8.5% of all prenatal vitamin brand searches we track, and New Chapter accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about prenatal vitamin brands, Perelel appeared in two of the five answers and New Chapter in one. Perelel was mentioned before New Chapter in every answer that named either.

Among prenatal vitamin brands worldwide in September 2026

Who do people search for more?

Perelel, about 14 searches for every 1 for New Chapter

Perelel 40.5K searchesNew Chapter 2.9K searches

Who does AI mention more?

Perelel, mentioned in 2 of 5 answers, New Chapter in 1

Perelel in 2 of 5New Chapter in 1 of 5

Who does AI recommend more?

Perelel, named ahead of New Chapter in 2 of 2 answers

Perelel first in 2New Chapter never first

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Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Perelel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Chapter was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Perelel was listed before New Chapter in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Needed3rd
  4. Perelel4th
  5. Ritual5th
  6. One A Day6th
  7. New Chapter7th
  8. Elevit–
  9. Pregnacare–
  10. Centrum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prenatal vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is New Chapter or Perelel more popular in search?

This chart shows how often people search Google for New Chapter and Perelel by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.

New Chapter and Perelel among prenatal vitamin brands worldwide, by month

Share of searches by month for Perelel, New Chapter. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

How has the New Chapter and Perelel comparison changed over the last 12 months?

3 findings
  • Perelel was ahead of New Chapter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, New Chapter’s share of searches among prenatal vitamin brands worldwide moved from 0.66% to 0.61%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Perelel’s share of searches among prenatal vitamin brands worldwide moved from 6.2% to 8.5%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Perelel worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Chapter’s and Perelel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Chapter

1 branded search term

  • new chapter prenatal

Perelel

1 branded search term

  • perelel

How the Brand Demand Index is measured

Other head-to-heads among prenatal vitamin brands

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