Brandwave

New Breed vs Winning by Design:Which is more popular?

In September 2026, New Breed had more branded searches than Winning by Design among revenue operations agencies worldwide. New Breed had about 6,600 branded searches, while Winning by Design had 2,900. New Breed made up 40.6% of all revenue operations agency searches we track, and Winning by Design accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about revenue operations agencies, Winning by Design appeared in all five answers and New Breed in three. Winning by Design was mentioned before New Breed in every answer.

Among revenue operations agencies worldwide in September 2026

Who do people search for more?

New Breed, about 2 searches for every 1 for Winning by Design

New Breed 6.6K searchesWinning by Design 2.9K searches

Who does AI mention more?

Winning by Design, mentioned in every answer we collected

Winning by Design in 5 of 5New Breed in 3 of 5

Who does AI recommend more?

Winning by Design, named ahead of New Breed in every answer

Winning by Design first in 5New Breed never first

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Top revenue operations agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Winning by Design appeared in all five answers. New Breed was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Winning by Design was listed before New Breed in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RevPartners1st
  2. Winning by Design2nd
  3. Go Nimbly3rd
  4. New Breed4th
  5. Carabiner Group5th
  6. Elefante RevOps6th
  7. Skaled7th
  8. RevOps Co-op–
  9. Iceberg RevOps–
  10. LeadMD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winning by Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Nimbly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RevPartners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Breed3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carabiner Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skaled2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elefante RevOps2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RevOps Co-op0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iceberg RevOps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeadMD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about revenue operations agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is New Breed or Winning by Design more popular in search?

This chart shows how often people search Google for New Breed and Winning by Design by name. Each line represents a brand's share of searches for all ten revenue operations agencies we track, month by month, from English-language searches worldwide.

New Breed and Winning by Design among revenue operations agencies worldwide, by month

Share of searches by month for New Breed, Winning by Design. The figures are in the table below the chart.

View monthly share of searches table
MonthNew BreedSkaledWinning by DesignGo NimblyRevPartnersRevOps Co-opElefante RevOpsCarabiner GroupIceberg RevOpsLeadMD
Oct 202539.1%31.9%17.4%4.2%2.8%3%0.53%0.53%0.24%0.24%
Nov 202537.2%30.5%20.3%4.1%2.7%3.6%0.79%0.39%0.23%0.23%
Dec 202543.4%28.9%15.5%3.9%3.2%3.4%0.59%0.48%0.38%0.27%
Jan 202633.7%33.7%18.4%4.5%3.7%3.9%0.72%0.72%0.36%0.2%
Feb 202631.9%39.1%17.4%3.5%3.5%3%0.53%0.53%0.34%0.14%
Mar 202634.1%34.1%18.6%3.7%3.7%3.9%0.72%0.57%0.36%0.21%
Apr 202633.9%33.9%18.5%4.5%3.7%3.9%0.72%0.46%0.26%0.1%
May 202638.5%31.5%16.9%4.2%3.4%3.7%0.82%0.41%0.41%0.23%
Jun 202638.7%25.8%17%3.5%5.2%7.8%0.82%0.53%0.53%0.18%
Jul 202637.8%30.9%16.6%4.1%4.1%4.3%1.2%0.4%0.4%0.06%
Aug 202640.5%27%17.8%4.4%4.4%3.9%1%0.43%0.31%0.12%
Sep 202640.6%27.1%17.8%4.4%4.4%3.8%1%0.43%0.31%0.12%

How has the New Breed and Winning by Design comparison changed over the last 12 months?

3 findings

How did search popularity change for revenue operations agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Winning by Design worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  2. Estimated monthly branded searches for New Breed worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Breed’s and Winning by Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Breed

1 branded search term

  • new breed

Winning by Design

1 branded search term

  • winning by design

How the Brand Demand Index is measured

Other head-to-heads among revenue operations agencies

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