New Balance vs SS Cricket:Which is searched more?
In August 2026, New Balance had more branded searches than SS Cricket among cricket bat brands worldwide. New Balance was estimated to have 13.6M branded searches compared to SS Cricket’s 9K, and held a 99.5% Share of Search versus SS Cricket’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or SS Cricket?
Compare the cricket bat brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, SS Cricket. The figures are in the table below the chart.
View monthly share of search table
| Month | New Balance | SS Cricket |
|---|---|---|
| Oct 2025 | 99.4% | 0.11% |
| Nov 2025 | 99.4% | 0.1% |
| Dec 2025 | 99.3% | 0.13% |
| Jan 2026 | 99.1% | 0.16% |
| Feb 2026 | 99.1% | 0.19% |
| Mar 2026 | 99.1% | 0.16% |
| Apr 2026 | 99.1% | 0.13% |
| May 2026 | 98.8% | 0.16% |
| Jun 2026 | 99.1% | 0.11% |
| Jul 2026 | 99.4% | 0.08% |
| Aug 2026 | 99.5% | 0.07% |
| Sep 2026 | — | — |
How has the New Balance and SS Cricket comparison changed over the last 12 months?
3 findings
- New Balance was ahead of SS Cricket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket bat brands worldwide moved from 99.4% to 99.5%, and its estimated monthly branded searches held steady at 13.6M.
- Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket bat brands worldwide moved from 0.11% to 0.07%, and its estimated monthly branded searches moved from 14.5K to 9K.
How did search popularity change for cricket bat brands worldwide in August 2026?
2 changes
New Balance’s estimated Share of Search among cricket bat brands worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.
Estimated monthly branded searches for SS Cricket worldwide fell 37.9% over 11 measured months, from 14.5K to 9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
SS Cricket
2 branded search terms
- ss cricket
- ss ton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.