Brandwave

Navionics vs Windward:Which is more popular by branded search?

In August 2026, Navionics had more branded searches than Windward among marine software worldwide. Navionics was estimated to have 60.5K branded searches compared to Windward’s 480, and held a 1.3% Share of Search versus Windward’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among marine software worldwide in August 2026Which is more popular in search, Navionics or Windward?
Navionics1.3%60.5K searches
vs
Windward0.01%480 searches

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Which is more popular in search, Navionics or Windward?

Compare the marine software households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Navionics and Windward among marine software worldwide, by month

Share of Search by month for Navionics, Windward. The figures are in the table below the chart.

View monthly share of search table
MonthMarineTrafficVesselFinderNavionicsSignal OceanWindwardKpler
Oct 202584.4%13.9%1.5%0.14%0.02%<0.01%
Nov 202584.4%13.9%1.5%0.14%0.02%<0.01%
Dec 202584.4%13.9%1.5%0.14%0.02%<0.01%
Jan 202684.4%13.9%1.5%0.14%0.02%<0.01%
Feb 202686.6%11.6%1.6%0.14%0.02%<0.01%
Mar 202687.1%11.7%1.1%0.11%0.02%<0.01%
Apr 202689%9.8%1.1%0.08%0.01%<0.01%
May 202684.2%13.8%1.9%0.11%0.01%<0.01%
Jun 202684.2%13.8%1.9%0.11%0.01%<0.01%
Jul 202684.2%13.8%1.9%0.11%0.01%<0.01%
Aug 202686.9%11.7%1.3%0.09%0.01%<0.01%
Sep 2026——————

How has the Navionics and Windward comparison changed over the last 12 months?

  • Navionics was ahead of Windward in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Navionics’ estimated Share of Search among marine software worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Windward’s estimated Share of Search among marine software worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for marine software worldwide in August 2026?

  1. In August 2026, Navionics lost estimated Share of Search among marine software worldwide, from 1.9% to 1.3%.

  2. Estimated monthly branded searches for Windward worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Navionics’ and Windward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Navionics

1 branded search term

  • navionics

Windward

1 branded search term

  • windward shipping

How the Brand Demand Index is measured

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