Brandwave

Marine software:Which brands are most popular in search?

In August 2026, MarineTraffic was the most searched among marine software worldwide, with an estimated 4.1M branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MarineTraffic86.9%
  2. VesselFinder11.7%
  3. Navionics1.3%
  4. Signal Ocean0.09%
  5. Windward0.01%
  6. Kpler<0.01%

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Share of SearchLeaderboard

Compare the marine software households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marine software worldwide, by month

Share of Search by month for MarineTraffic, VesselFinder. The figures are in the table below the chart.

View monthly share of search table
MonthMarineTrafficVesselFinderNavionicsSignal OceanWindwardKpler
Oct 202584.4%13.9%1.5%0.14%0.02%<0.01%
Nov 202584.4%13.9%1.5%0.14%0.02%<0.01%
Dec 202584.4%13.9%1.5%0.14%0.02%<0.01%
Jan 202684.4%13.9%1.5%0.14%0.02%<0.01%
Feb 202686.6%11.6%1.6%0.14%0.02%<0.01%
Mar 202687.1%11.7%1.1%0.11%0.02%<0.01%
Apr 202689%9.8%1.1%0.08%0.01%<0.01%
May 202684.2%13.8%1.9%0.11%0.01%<0.01%
Jun 202684.2%13.8%1.9%0.11%0.01%<0.01%
Jul 202684.2%13.8%1.9%0.11%0.01%<0.01%
Aug 202686.9%11.7%1.3%0.09%0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.MarineTraffic

    86.9%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.7 points.

  2. 2.VesselFinder

    11.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Navionics

    1.3%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Signal Ocean

    0.09%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Windward

    0.01%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  6. 6.Kpler

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among marine software worldwide?

In August 2026, MarineTraffic was the most searched among marine software worldwide, with an estimated 4.1M branded searches and 86.9% estimated Share of Search within this set. VesselFinder is in 2nd place, 75.2 percentage points behind at 11.7% Share of Search.

Global marine software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MarineTraffic84.4% → 86.9%89%Apr 202684.2%Jun 20261st
VesselFinder13.9% → 11.7%13.9%Dec 20259.8%Apr 20262nd
Navionics1.5% → 1.3%1.9%May 20261.1%Mar 20263rd
Signal Ocean0.14% → 0.09%0.14%Feb 20260.08%Apr 20264th
Windward0.02% → 0.01%0.02%Nov 20250.01%Aug 20265th
Kpler<0.01%<0.01%Mar 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, MarineTraffic’s estimated Share of Search among marine software worldwide increased from 84.4% to 86.9%.
  • Across the 11 months ending August 2026, VesselFinder’s estimated Share of Search among marine software worldwide decreased from 13.9% to 11.7%.
  • Across the 11 months ending August 2026, MarineTraffic’s estimated Share of Search among marine software worldwide peaked at 89% in April 2026 and was lowest at 84.2% in June 2026.
  • Across the 11 months ending August 2026, VesselFinder’s estimated Share of Search among marine software worldwide peaked at 13.9% in December 2025 and was lowest at 9.8% in April 2026.
  • Across the 11 months ending August 2026, Navionics, Signal Ocean, Windward and Kpler held steady: their estimated Share of Search among marine software worldwide each moved less than 0.5 percentage points.

How did search popularity change for marine software worldwide in August 2026?

  1. In August 2026, MarineTraffic gained estimated Share of Search among marine software worldwide, from 84.2% to 86.9%.

  2. In August 2026, VesselFinder lost estimated Share of Search among marine software worldwide, from 13.8% to 11.7%.

  3. In August 2026, Navionics lost estimated Share of Search among marine software worldwide, from 1.9% to 1.3%.

  4. Estimated monthly branded searches for Kpler worldwide rose 250% over 11 measured months, from 20 to 70 in August 2026.

  5. Estimated monthly branded searches for Windward worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

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