Navionics vs VesselFinder:Which is more popular by branded search?
In August 2026, VesselFinder had more branded searches than Navionics among marine software worldwide. VesselFinder was estimated to have 550K branded searches compared to Navionics’ 60.5K, and held an 11.7% Share of Search versus Navionics’ 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Navionics or VesselFinder?
Compare the marine software households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VesselFinder, Navionics. The figures are in the table below the chart.
View monthly share of search table
| Month | MarineTraffic | VesselFinder | Navionics | Signal Ocean | Windward | Kpler |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 13.9% | 1.5% | 0.14% | 0.02% | <0.01% |
| Nov 2025 | 84.4% | 13.9% | 1.5% | 0.14% | 0.02% | <0.01% |
| Dec 2025 | 84.4% | 13.9% | 1.5% | 0.14% | 0.02% | <0.01% |
| Jan 2026 | 84.4% | 13.9% | 1.5% | 0.14% | 0.02% | <0.01% |
| Feb 2026 | 86.6% | 11.6% | 1.6% | 0.14% | 0.02% | <0.01% |
| Mar 2026 | 87.1% | 11.7% | 1.1% | 0.11% | 0.02% | <0.01% |
| Apr 2026 | 89% | 9.8% | 1.1% | 0.08% | 0.01% | <0.01% |
| May 2026 | 84.2% | 13.8% | 1.9% | 0.11% | 0.01% | <0.01% |
| Jun 2026 | 84.2% | 13.8% | 1.9% | 0.11% | 0.01% | <0.01% |
| Jul 2026 | 84.2% | 13.8% | 1.9% | 0.11% | 0.01% | <0.01% |
| Aug 2026 | 86.9% | 11.7% | 1.3% | 0.09% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Navionics and VesselFinder comparison changed over the last 12 months?
3 findings
- VesselFinder was ahead of Navionics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Navionics’ estimated Share of Search among marine software worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, VesselFinder’s estimated Share of Search among marine software worldwide moved from 13.9% to 11.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for marine software worldwide in August 2026?
2 changes
In August 2026, VesselFinder lost estimated Share of Search among marine software worldwide, from 13.8% to 11.7%.
In August 2026, Navionics lost estimated Share of Search among marine software worldwide, from 1.9% to 1.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Navionics’ and VesselFinder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Navionics
1 branded search term
- navionics
VesselFinder
1 branded search term
- vessel finder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.