Navigator vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Navigator among bait Boat brands worldwide. Smart was estimated to have 1.8M branded searches compared to Navigator’s 201K, and held a 74.5% Share of Search versus Navigator’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Navigator or Smart?
Compare the bait boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Navigator. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | Reaper | Navigator | Anchor |
|---|---|---|---|---|
| Oct 2025 | 72.1% | 19.7% | 7.9% | 0.26% |
| Nov 2025 | 75.3% | 17.6% | 6.8% | 0.27% |
| Dec 2025 | 75.3% | 17.6% | 6.8% | 0.27% |
| Jan 2026 | 74.2% | 17.4% | 8.1% | 0.33% |
| Feb 2026 | 75.3% | 17.6% | 6.8% | 0.33% |
| Mar 2026 | 74.2% | 17.4% | 8.1% | 0.33% |
| Apr 2026 | 74.2% | 17.4% | 8.1% | 0.33% |
| May 2026 | 75.3% | 17.6% | 6.8% | 0.33% |
| Jun 2026 | 77.8% | 14.9% | 7% | 0.28% |
| Jul 2026 | 74.1% | 17.3% | 8.2% | 0.4% |
| Aug 2026 | 74.5% | 17% | 8.2% | 0.33% |
| Sep 2026 | 74.5% | 17% | 8.2% | 0.33% |
How has the Navigator and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Navigator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navigator’s estimated Share of Search among bait Boat brands worldwide moved from 7.9% to 8.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among bait Boat brands worldwide moved from 72.1% to 74.5%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for bait Boat brands worldwide in September 2026?
0 changes
Neither Navigator nor Smart moved beyond provider rounding among bait Boat brands in September 2026.
Other head-to-heads among bait Boat brands
How each brand is measured
Brandwave collects information about searches that people make online using Navigator’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.