Nature’s Way vs Sports Research:Which is searched more?
In September 2026, Nature’s Way had more branded searches than Sports Research among ashwagandha supplement brands worldwide. Nature’s Way had about 1,000 branded searches, while Sports Research had 480. Nature’s Way made up 3% of all ashwagandha supplement brand searches we track, and Sports Research accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Nature’s Way or Sports Research more popular in search?
Compare the brands people buy ashwagandha supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nature’s Way, Sports Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Nature’s Way and Sports Research comparison changed over the last 12 months?
3 findings
- Nature’s Way was ahead of Sports Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Sports Research’s share of searches among ashwagandha supplement brands worldwide moved from 0.91% to 1.4%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.
Estimated monthly branded searches for Sports Research worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nature’s Way’s and Sports Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature’s Way
1 branded search term
- natures way ashwagandha
Sports Research
1 branded search term
- sports research ashwagandha
Other head-to-heads among ashwagandha supplement brands
Himalaya vs Now Foods: compare search popularity
Himalaya vs Organic India: compare search popularity
Himalaya vs Nature Made: compare search popularity- Himalaya vs Nutricost: compare search popularity
- Now Foods vs Organic India: compare search popularity
- Now Foods vs Nature Made: compare search popularity
Put your own brand in this comparison
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