Nature’s Way vs Nutricost:Which is more popular?
In September 2026, Nutricost had more branded searches than Nature’s Way among ashwagandha supplement brands worldwide. Nutricost had about 1,300 branded searches, while Nature’s Way had 1,000. Nutricost made up 3.8% of all ashwagandha supplement brand searches we track, and Nature’s Way accounted for 3%. When we asked ChatGPT and Google AI Overviews about ashwagandha supplement brands, Nutricost appeared in two of the five answers and Nature’s Way in none.
Who do people search for more?
Nutricost, about 30% more searches than Nature’s Way
Who does AI mention more?
Nutricost, mentioned in 2 of 5 answers, Nature’s Way in 0
Who does AI recommend more?
Nutricost, the only one of the two named
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Top ashwagandha supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nutricost was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nature’s Way did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nutricost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Now Foods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Herbs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sports Research1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Himalaya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature Made0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature’s Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ashwagandha supplement brands
5 answers
Asked ChatGPT
“Which ashwagandha supplement brand should I buy?”
Asked ChatGPT
“What are the best ashwagandha supplement brands?”
Asked ChatGPT
“What's the best ashwagandha brand for stress and sleep?”
Searched Google, AI Overview
“ashwagandha supplement”
Searched Google, AI Overview
“best ashwagandha supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Nature’s Way or Nutricost more popular in search?
This chart shows how often people search Google for Nature’s Way and Nutricost by name. Each line represents a brand's share of searches for all nine ashwagandha supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nutricost, Nature’s Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Nature’s Way and Nutricost comparison changed over the last 12 months?
3 findings
- Nutricost was ahead of Nature’s Way in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.
In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nature’s Way’s and Nutricost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature’s Way
1 branded search term
- natures way ashwagandha
Nutricost
1 branded search term
- nutricost ashwagandha
Other head-to-heads among ashwagandha supplement brands
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