Native vs Old Spice:Which is searched more?
In September 2026, Old Spice had more branded searches than Native among body spray brands worldwide. Old Spice was estimated to have 368K branded searches compared to Native’s 248K, and held a 12.5% Share of Search versus Native’s 8.4%. These are worldwide searches for English-language branded terms.
Follow Native vs Old Spice and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Native or Old Spice?
Compare the body spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Spice, Native. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lynx | Old Spice | Native |
|---|---|---|---|---|
| Oct 2025 | 53% | 28% | 10.2% | 8.8% |
| Nov 2025 | 50.4% | 29.5% | 10.8% | 9.3% |
| Dec 2025 | 44.4% | 33.3% | 12.2% | 10% |
| Jan 2026 | 50.1% | 30.3% | 9% | 10.6% |
| Feb 2026 | 53.2% | 27.2% | 9.9% | 9.6% |
| Mar 2026 | 52.9% | 27.9% | 10.2% | 9% |
| Apr 2026 | 52.1% | 26.3% | 11.7% | 9.9% |
| May 2026 | 54.5% | 23.6% | 12.9% | 9% |
| Jun 2026 | 52.1% | 24.6% | 13.5% | 9.8% |
| Jul 2026 | 52.2% | 24.6% | 13.5% | 9.8% |
| Aug 2026 | 56.1% | 22.4% | 12.3% | 9.2% |
| Sep 2026 | 56.3% | 22.8% | 12.5% | 8.4% |
How has the Native and Old Spice comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Native took it in January 2026, Old Spice took it in February 2026.
- Across the 12 months ending September 2026, Native’s estimated Share of Search among body spray brands worldwide moved from 8.8% to 8.4%, and its estimated monthly branded searches moved from 258K to 248K.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide moved from 10.2% to 12.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for body spray brands worldwide in September 2026?
2 changes
In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%.
Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Other head-to-heads among body spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Native’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.