NAPA Auto Parts vs Repco:Which is more popular by branded search?

Name: NAPA Auto Parts vs Repco: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NAPA Auto Parts had more branded searches than Repco among auto parts retailers worldwide. NAPA Auto Parts was estimated to have 1.5M branded searches compared to Repco’s 550K, and held a 6.2% Share of Search versus Repco’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among auto parts retailers worldwide in August 2026Which is more popular in search, NAPA Auto Parts or Repco?

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Which is more popular in search, NAPA Auto Parts or Repco?

Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NAPA Auto Parts and Repco among auto parts retailers worldwide, by month

Month	AutoZone	O'Reilly Auto Parts	Advance Auto Parts	Halfords	Euro Car Parts	NAPA Auto Parts	Repco
Oct 2025	45.5%	16.8%	13.7%	7.5%	7.5%	6.2%	2.8%
Nov 2025	46.2%	13.9%	13.9%	9.3%	7.6%	6.2%	2.8%
Dec 2025	47.6%	14.4%	14.4%	7.9%	6.4%	6.4%	2.9%
Jan 2026	46.2%	13.9%	13.9%	9.3%	7.6%	6.2%	2.8%
Feb 2026	47.9%	14.5%	14.5%	7.9%	6.5%	6.5%	2.4%
Mar 2026	50.1%	15.1%	12.3%	8.2%	6.7%	5.5%	2%
Apr 2026	45.6%	16.8%	13.8%	9.2%	6.2%	6.2%	2.3%
May 2026	45.6%	16.8%	13.8%	9.2%	6.2%	6.2%	2.3%
Jun 2026	46.4%	17.1%	14%	7.7%	6.3%	6.3%	2.3%
Jul 2026	46.4%	17.1%	14%	7.7%	6.3%	6.3%	2.3%
Aug 2026	45.6%	16.8%	13.8%	9.2%	6.2%	6.2%	2.3%
Sep 2026	—	—	—	—	—	—	—

How has the NAPA Auto Parts and Repco comparison changed over the last 12 months?

3 findings

NAPA Auto Parts was ahead of Repco in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 1.5M.
Across the 11 months ending August 2026, Repco’s estimated Share of Search among auto parts retailers worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for auto parts retailers worldwide in August 2026?

1 change

Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NAPA Auto Parts’ and Repco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.