Napa Valley Wine Academy vs WSET:Which is more popular?
In October 2026, WSET had more branded searches than Napa Valley Wine Academy among wine courses and certifications worldwide. WSET had about 75,900 branded searches, while Napa Valley Wine Academy had 1,600. WSET made up 89% of all wine courses and certification searches we track, and Napa Valley Wine Academy accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about wine courses and certifications, WSET appeared in all five answers and Napa Valley Wine Academy in none.
Who do people search for more?
WSET, about 47 searches for every 1 for Napa Valley Wine Academy
Who does AI mention more?
WSET, mentioned in every answer we collected
Who does AI recommend more?
WSET, the only one of the two named
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Top wine courses and certifications in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WSET appeared in all five answers. Napa Valley Wine Academy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WSET5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Court of Master Sommeliers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Society of Wine Educators4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wine Scholar Guild2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Institute of Masters of Wine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napa Valley Wine Academy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine courses and certifications
5 answers
Asked ChatGPT
“Which wine course should I take?”
Asked ChatGPT
“What are the best wine certifications?”
Asked ChatGPT
“What's the best sommelier certification for a career in wine?”
Searched Google, AI Overview
“sommelier certification”
Searched Google, AI Overview
“sommelier course”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.
Sites the answers about wine courses and certifications cited
13 sites
wsetglobal.com, cited in 3 of 5 answers
mastersommeliers.org, cited in 3 of 5 answers
societyofwineeducators.org, cited in 2 of 5 answers
youtube.com, cited in 2 of 5 answers
napavalleywineacademy.com, cited in 2 of 5 answers
internationalsommelier.com, cited in 2 of 5 answers
wineschool.us, cited in 2 of 5 answers
winescholarguild.com, cited in 1 of 5 answers
mastersofwine.org, cited in 1 of 5 answers
winefolly.com, cited in 1 of 5 answers
somm.us, cited in 1 of 5 answers
reddit.com, cited in 1 of 5 answers
Is Napa Valley Wine Academy or WSET more popular in search?
This chart shows how often people search Google for Napa Valley Wine Academy and WSET by name. Each line represents a brand's share of searches for all six wine courses and certification brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WSET, Napa Valley Wine Academy. The figures are in the table below the chart.
View monthly share of searches table
| Month | WSET | Court of Master Sommeliers | Wine Scholar Guild | Napa Valley Wine Academy | Institute of Masters of Wine | Society of Wine Educators |
|---|---|---|---|---|---|---|
| Nov 2025 | 90% | 4.1% | 2.2% | 2.2% | 0.93% | 0.55% |
| Dec 2025 | 92.3% | 3.6% | 1.5% | 1.5% | 0.58% | 0.48% |
| Jan 2026 | 90.5% | 4.2% | 2.3% | 1.9% | 0.68% | 0.46% |
| Feb 2026 | 90.2% | 4.1% | 2.3% | 1.8% | 0.94% | 0.68% |
| Mar 2026 | 89.5% | 5% | 2.2% | 1.8% | 0.92% | 0.66% |
| Apr 2026 | 90.7% | 4.2% | 1.8% | 1.8% | 0.95% | 0.56% |
| May 2026 | 90.8% | 4.2% | 1.8% | 1.8% | 0.84% | 0.56% |
| Jun 2026 | 88.6% | 6% | 2.1% | 1.8% | 0.8% | 0.66% |
| Jul 2026 | 89.5% | 5% | 2.2% | 2.2% | 0.55% | 0.55% |
| Aug 2026 | 89.3% | 5% | 2.2% | 1.8% | 1% | 0.67% |
| Sep 2026 | 89.2% | 5% | 2.2% | 1.8% | 1.1% | 0.67% |
| Oct 2026 | 89% | 5.2% | 2.2% | 1.9% | 1.2% | 0.56% |
How has branded search for Napa Valley Wine Academy and WSET changed worldwide over the last 12 months?
3 findings
- WSET was ahead of Napa Valley Wine Academy in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Napa Valley Wine Academy’s share of searches among wine courses and certifications worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending October 2026, WSET’s share of searches among wine courses and certifications worldwide moved from 90% to 89%, and its estimated monthly branded searches moved from 97.1K to 75.9K.
How did search popularity change for wine courses and certifications worldwide in October 2026?
2 changes
WSET’s share of searches among wine courses and certifications worldwide has lost ground for 3 months in a row, from 89.5% to 89% in October 2026.
Estimated monthly branded searches for Napa Valley Wine Academy worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
How are Napa Valley Wine Academy’s and WSET’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Napa Valley Wine Academy’s and WSET’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Napa Valley Wine Academy
1 branded search term
- napa valley wine academy
WSET
2 branded search terms
- wine and spirit education trust
- wset
Other head-to-heads among wine courses and certifications
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