How popular isSociety of Wine Educators?
In October 2026, people searched for Society of Wine Educators by name about 480 times worldwide, an 18.6% decrease from the previous year. These searches made up 0.56% of all global wine courses and certification searches, placing Society of Wine Educators sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about wine courses and certifications, Society of Wine Educators appeared in four of the five answers and was the third most recommended of the six.
Society of Wine Educators is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.
WSETShare of searches 89%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Court of Master SommeliersShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Wine Scholar GuildShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Napa Valley Wine AcademyShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Society of Wine EducatorsShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top wine courses and certifications in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Society of Wine Educators was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Society of Wine Educators is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WSET5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Court of Master Sommeliers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Society of Wine Educators4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wine Scholar Guild2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Institute of Masters of Wine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Napa Valley Wine Academy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine courses and certifications
5 answers
Asked ChatGPT
“Which wine course should I take?”
Asked ChatGPT
“What are the best wine certifications?”
Asked ChatGPT
“What's the best sommelier certification for a career in wine?”
Searched Google, AI Overview
“sommelier certification”
Searched Google, AI Overview
“sommelier course”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.
Sites the answers about wine courses and certifications cited
13 sites
wsetglobal.com, cited in 3 of 5 answers
mastersommeliers.org, cited in 3 of 5 answers
societyofwineeducators.org, cited in 2 of 5 answers
youtube.com, cited in 2 of 5 answers
napavalleywineacademy.com, cited in 2 of 5 answers
internationalsommelier.com, cited in 2 of 5 answers
wineschool.us, cited in 2 of 5 answers
winescholarguild.com, cited in 1 of 5 answers
mastersofwine.org, cited in 1 of 5 answers
winefolly.com, cited in 1 of 5 answers
somm.us, cited in 1 of 5 answers
reddit.com, cited in 1 of 5 answers
How often do people search for Society of Wine Educators compared with other wine courses and certifications worldwide?
Share of searches by month for WSET, Court of Master Sommeliers, Wine Scholar Guild, Society of Wine Educators. The figures are in the table below the chart.
View monthly share of searches table
| Month | WSET | Court of Master Sommeliers | Wine Scholar Guild | Napa Valley Wine Academy | Institute of Masters of Wine | Society of Wine Educators |
|---|---|---|---|---|---|---|
| Nov 2025 | 90% | 4.1% | 2.2% | 2.2% | 0.93% | 0.55% |
| Dec 2025 | 92.3% | 3.6% | 1.5% | 1.5% | 0.58% | 0.48% |
| Jan 2026 | 90.5% | 4.2% | 2.3% | 1.9% | 0.68% | 0.46% |
| Feb 2026 | 90.2% | 4.1% | 2.3% | 1.8% | 0.94% | 0.68% |
| Mar 2026 | 89.5% | 5% | 2.2% | 1.8% | 0.92% | 0.66% |
| Apr 2026 | 90.7% | 4.2% | 1.8% | 1.8% | 0.95% | 0.56% |
| May 2026 | 90.8% | 4.2% | 1.8% | 1.8% | 0.84% | 0.56% |
| Jun 2026 | 88.6% | 6% | 2.1% | 1.8% | 0.8% | 0.66% |
| Jul 2026 | 89.5% | 5% | 2.2% | 2.2% | 0.55% | 0.55% |
| Aug 2026 | 89.3% | 5% | 2.2% | 1.8% | 1% | 0.67% |
| Sep 2026 | 89.2% | 5% | 2.2% | 1.8% | 1.1% | 0.67% |
| Oct 2026 | 89% | 5.2% | 2.2% | 1.9% | 1.2% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89% | 75.9K | -3.2% | -0.2 points | |
| 2, held 2nd | 5.2% | 4.4K | 0% | +0.2 points | |
| 3, held 3rd | 2.2% | 1.9K | 0% | +0.1 points | |
| 4, held 4th | 1.9% | 1.6K | 0% | +0.1 points | |
| 5, held 5th | 1.2% | 1K | 0% | 0 points | |
| 6, held 6th | 0.56% | 480 | -18.6% | -0.1 points |
1.
WSET89%
Held 1st. 75.9K estimated branded searches, -3.2% vs prior month. Share -0.2 points.
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.2%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.9%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.56%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare popularity between Society of Wine Educators and its closest rivals
- Society of Wine Educators vs WSET: compare popularity
- Society of Wine Educators vs Court of Master Sommeliers: compare popularity
- Society of Wine Educators vs Wine Scholar Guild: compare popularity
- Society of Wine Educators vs Napa Valley Wine Academy: compare popularity
- Society of Wine Educators vs Institute of Masters of Wine: compare popularity
- Compare Society of Wine Educators with any brand
Every comparison with Society of Wine Educators
5 comparisons
How has branded search demand for Society of Wine Educators changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Society of Wine Educators worldwide fell from 590 to 480.
- Across the 12 months ending October 2026, Society of Wine Educators’ share of searches among wine courses and certifications worldwide held steady, from 0.55% to 0.56%.
How did search popularity change for wine courses and certifications worldwide in October 2026?
5 changes
Institute of Masters of Wine’s share of searches among wine courses and certifications worldwide has gained ground for 3 months in a row, from 0.55% to 1.2% in October 2026.
WSET’s share of searches among wine courses and certifications worldwide has lost ground for 3 months in a row, from 89.5% to 89% in October 2026.
Estimated monthly branded searches for Napa Valley Wine Academy worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
Estimated monthly branded searches for Wine Scholar Guild worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.
Estimated monthly branded searches for Society of Wine Educators worldwide fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
How are Society of Wine Educators’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Society of Wine Educators’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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