MTH vs Peco:Which is more popular?
In October 2026, MTH had more branded searches than Peco among model railway brands worldwide. MTH had about 33,100 branded searches, while Peco had 1,340. MTH made up 16.4% of all model railway brand searches we track, and Peco accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about model railway brands, neither MTH nor Peco appeared in any of the five answers.
Who do people search for more?
MTH, about 25 searches for every 1 for Peco
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top model railway brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither MTH nor Peco showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bachmann4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hornby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marklin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Athearn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PIKO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lionel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atlas Model Railroad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about model railway brands
5 answers
Asked ChatGPT
“Which model railway brand should I buy?”
Asked ChatGPT
“What are the best model railway brands?”
Asked ChatGPT
“What's the best model railway brand for a hobbyist?”
Searched Google, AI Overview
“scale model railway”
Searched Google, AI Overview
“train model kits”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MTH or Peco more popular in search?
This chart shows how often people search Google for MTH and Peco by name. Each line represents a brand's share of searches for all 15 model railway brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MTH, Peco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hornby | MTH | Lionel | Marklin | Bachmann | Rapido Trains | Athearn | Kato | Walthers | Atlas Model Railroad | Roco | Graham Farish | Peco | PIKO | Fleischmann |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 10.5% | 26.3% | 8.6% | 7.1% | 4.7% | 3% | 2.8% | 3.3% | 2.1% | 0.66% | 0.6% | 0.55% | 0.51% | 0.36% |
| Dec 2025 | 26.4% | 9.7% | 27.3% | 9.7% | 7.9% | 4.3% | 3.4% | 3.1% | 3.4% | 1.9% | 0.61% | 0.7% | 0.59% | 0.55% | 0.39% |
| Jan 2026 | 33.4% | 12.2% | 16.7% | 10% | 6.7% | 4.5% | 4.1% | 3.1% | 3.6% | 2.4% | 0.86% | 0.7% | 0.73% | 0.59% | 0.47% |
| Feb 2026 | 29.7% | 16.3% | 14.9% | 8.9% | 7.3% | 4.9% | 4.7% | 3.5% | 4% | 2.7% | 0.73% | 0.79% | 0.67% | 0.49% | 0.51% |
| Mar 2026 | 29.7% | 16.2% | 15.7% | 8.9% | 5.9% | 5.9% | 3.8% | 3.9% | 4% | 2.6% | 0.68% | 0.93% | 0.69% | 0.43% | 0.51% |
| Apr 2026 | 31.4% | 17.2% | 14.3% | 9.4% | 6.3% | 5.1% | 3.8% | 3.7% | 3.6% | 2.3% | 0.77% | 0.83% | 0.55% | 0.46% | 0.41% |
| May 2026 | 31.9% | 17.4% | 13% | 9.5% | 6.4% | 5.2% | 3.8% | 3.7% | 3.7% | 2.3% | 0.72% | 0.84% | 0.48% | 0.46% | 0.52% |
| Jun 2026 | 33.5% | 15% | 13.7% | 10% | 6.7% | 5.5% | 3.3% | 3.4% | 3.7% | 2.4% | 0.61% | 0.72% | 0.51% | 0.49% | 0.47% |
| Jul 2026 | 32.8% | 14.7% | 15.6% | 8% | 6.6% | 5.4% | 4% | 3.5% | 3.6% | 2.9% | 0.8% | 0.7% | 0.56% | 0.48% | 0.46% |
| Aug 2026 | 30.5% | 16.7% | 14.5% | 9.1% | 7.5% | 5% | 3.4% | 3.6% | 3.8% | 2.7% | 0.8% | 0.81% | 0.69% | 0.5% | 0.56% |
| Sep 2026 | 31.8% | 17.4% | 13.8% | 9.5% | 6.4% | 5.2% | 3.6% | 3.6% | 3.9% | 1.9% | 0.67% | 0.84% | 0.57% | 0.53% | 0.42% |
| Oct 2026 | 30% | 16.4% | 15% | 11% | 6% | 6% | 3.4% | 3.4% | 3.2% | 2.2% | 0.94% | 0.79% | 0.66% | 0.64% | 0.49% |
How has branded search for MTH and Peco changed worldwide over the last 12 months?
3 findings
- MTH was ahead of Peco in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MTH’s share of searches among model railway brands worldwide moved from 10.5% to 16.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending October 2026, Peco’s share of searches among model railway brands worldwide moved from 0.55% to 0.66%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
How did search popularity change for model railway brands worldwide in October 2026?
2 changes
In October 2026, MTH lost share of searches among model railway brands worldwide, from 17.4% to 16.4%.
Estimated monthly branded searches for Peco worldwide fell 23% over 12 measured months, from 1.7K to 1.3K in October 2026.
How are MTH’s and Peco’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MTH’s and Peco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among model railway brands
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