MSC Industrial Supply vs Total Safety:Which is searched more?
In September 2026, MSC Industrial Supply had more branded searches than Total Safety among PPE and safety gear suppliers worldwide. MSC Industrial Supply had about 22,200 branded searches, while Total Safety had 12,100. MSC Industrial Supply made up 1.4% of all PPE and safety gear supplier searches we track, and Total Safety accounted for 0.77%. These are worldwide searches for English-language branded terms.
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Is MSC Industrial Supply or Total Safety more popular in search?
Compare the ppe and safety gear suppliers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for MSC Industrial Supply, Total Safety. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grainger | Fastenal | Steel Blue | MSC Industrial Supply | Total Safety | ProChoice |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 18.5% | 3.7% | 1.7% | 0.74% | 0.27% |
| Nov 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.33% |
| Dec 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.27% |
| Jan 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Feb 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Mar 2026 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.22% |
| Apr 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| May 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Jun 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Jul 2026 | 78.1% | 15.8% | 3.9% | 1.4% | 0.63% | 0.19% |
| Aug 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Sep 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
How has the MSC Industrial Supply and Total Safety comparison changed over the last 12 months?
3 findings
- MSC Industrial Supply was ahead of Total Safety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSC Industrial Supply’s share of searches among PPE and safety gear suppliers worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Total Safety’s share of searches among PPE and safety gear suppliers worldwide moved from 0.74% to 0.77%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
1 change
Estimated monthly branded searches for MSC Industrial Supply worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSC Industrial Supply’s and Total Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSC Industrial Supply
1 branded search term
- msc industrial supply
Total Safety
1 branded search term
- total safety
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