Mountain Horse vs Tredstep:Which is searched more?
In September 2026, Mountain Horse had more branded searches than Tredstep among equestrian boots worldwide. Mountain Horse had about 8,100 branded searches, while Tredstep had 1,000. Mountain Horse made up 1.2% of all equestrian boot searches we track, and Tredstep accounted for 0.14%. These are worldwide searches for English-language branded terms.
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Is Mountain Horse or Tredstep more popular in search?
Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mountain Horse, Tredstep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Mountain Horse | Shires | Parlanti | Tredstep | DeNiro Boot Co. | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.7% | 0.95% | 0.34% | 0.13% | 0.04% | 0.08% | 0.02% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.64% | 0.28% | 0.1% | 0.05% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.1% | 0.97% | 0.53% | 0.24% | 0.09% | 0.02% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.2% | 1.4% | 0.78% | 0.35% | 0.14% | 0.03% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 96.9% | 1.4% | 0.95% | 0.42% | 0.16% | 0.04% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.3% | 1.2% | 0.95% | 0.35% | 0.13% | 0.03% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 97.5% | 1.2% | 0.78% | 0.35% | 0.13% | 0.04% | 0.07% | <0.01% | <0.01% |
| May 2026 | 97.7% | 0.96% | 0.78% | 0.35% | 0.15% | 0.04% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 97.9% | 0.79% | 0.79% | 0.28% | 0.15% | 0.03% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.3% | 1.2% | 0.95% | 0.34% | 0.18% | 0.05% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 97.6% | 0.96% | 0.78% | 0.35% | 0.19% | 0.04% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | 97.5% | 1.2% | 0.78% | 0.28% | 0.14% | 0.05% | 0.05% | <0.01% | <0.01% |
How has the Mountain Horse and Tredstep comparison changed over the last 12 months?
3 findings
- Mountain Horse was ahead of Tredstep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mountain Horse’s share of searches among equestrian boots worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Tredstep’s share of searches among equestrian boots worldwide moved from 0.13% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for equestrian boots worldwide in September 2026?
2 changes

Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mountain Horse’s and Tredstep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mountain Horse
1 branded search term
- mountain horse
Tredstep
1 branded search term
- tredstep

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