Brandwave

Moroccanoil vs OUAI:Which is more popular?

In September 2026, Moroccanoil had more branded searches than OUAI among hair oil brands worldwide. Moroccanoil had about 368,000 branded searches, while OUAI had 22,200. Moroccanoil made up 60.6% of all hair oil brand searches we track, and OUAI accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about hair oil brands, Moroccanoil appeared in all five answers and OUAI in none.

Among hair oil brands worldwide in September 2026

Who do people search for more?

Moroccanoil, about 17 searches for every 1 for OUAI

Moroccanoil 368K searchesOUAI 22.2K searches

Who does AI mention more?

Moroccanoil, mentioned in every answer we collected

Moroccanoil in 5 of 5OUAI in 0 of 5

Who does AI recommend more?

Moroccanoil, the only one of the two named

Moroccanoil first in 5OUAI never named

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil appeared in all five answers. OUAI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Amika–
  10. Briogeo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Moroccanoil or OUAI more popular in search?

This chart shows how often people search Google for Moroccanoil and OUAI by name. Each line represents a brand's share of searches for all 11 hair oil brands we track, month by month, from English-language searches worldwide.

Moroccanoil and OUAI among hair oil brands worldwide, by month

Share of searches by month for Moroccanoil, OUAI. The figures are in the table below the chart.

View monthly share of searches table
MonthMoroccanoilGisouKérastaseMielleVerbOGXOlaplexOUAIAmikaBriogeoJVN
Oct 202562.6%8.4%8.4%6.4%3.8%3.1%2.1%4.6%0.18%0.33%0.18%
Nov 202560.7%12.1%8.2%5.1%3%2.4%2.4%5.5%0.14%0.26%0.21%
Dec 202562.7%10.3%8.4%5.1%3.1%2.5%2.5%4.6%0.22%0.27%0.22%
Jan 202660.7%8.2%8.2%7.4%3.7%3.7%3%4.5%0.22%0.32%0.26%
Feb 202660.7%8.2%8.2%7.4%3.7%4.5%3%3.7%0.26%0.31%0.26%
Mar 202662.9%6.9%8.5%6.3%3.8%4.6%2.5%3.8%0.27%0.27%0.22%
Apr 202658.4%6.4%9.6%7.1%5.3%5.3%2.9%4.3%0.25%0.25%0.21%
May 202669.9%5.1%6.3%4.7%3.4%4.2%2.3%3.4%0.24%0.2%0.17%
Jun 202659.2%6.5%9.7%5.9%5.3%5.3%2.9%4.4%0.26%0.26%0.16%
Jul 202655.5%9.1%11.2%5.5%5%6.1%2.7%4.1%0.24%0.24%0.2%
Aug 202662.8%6.9%8.4%5.1%4.6%4.6%3.1%3.8%0.22%0.22%0.14%
Sep 202660.6%8.2%8.2%5.9%5.5%3.7%3.7%3.7%0.31%0.26%0.16%

How has the Moroccanoil and OUAI comparison changed over the last 12 months?

3 findings
  • Moroccanoil was ahead of OUAI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide moved from 62.6% to 60.6%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for hair oil brands worldwide in September 2026?

3 changes

  1. In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.

  2. In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.

  3. OUAI’s share of searches among hair oil brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moroccanoil’s and OUAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moroccanoil

1 branded search term

  • moroccanoil

OUAI

1 branded search term

  • ouai hair oil

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

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