Monte Carlo vs Soda:Which is more popular by branded search?
In August 2026, Monte Carlo had more branded searches than Soda among data quality platforms worldwide. Monte Carlo was estimated to have 1K branded searches compared to Soda’s 880, and held a 0.31% Share of Search versus Soda’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Monte Carlo or Soda?
Compare the platforms used to monitor data quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monte Carlo, Soda. The figures are in the table below the chart.
View monthly share of search table
| Month | Great Expectations | Bigeye | Anomalo | Monte Carlo | Soda |
|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 42.7% | 3.8% | 0.76% | 0.41% |
| Nov 2025 | 52.7% | 43.2% | 3.2% | 0.61% | 0.32% |
| Dec 2025 | 62.5% | 34.2% | 2.5% | 0.5% | 0.27% |
| Jan 2026 | 57.3% | 38.2% | 3.4% | 0.66% | 0.35% |
| Feb 2026 | 61.5% | 33.7% | 3.7% | 0.71% | 0.37% |
| Mar 2026 | 57.2% | 38.2% | 3.4% | 0.83% | 0.35% |
| Apr 2026 | 56.7% | 38% | 4.2% | 0.8% | 0.42% |
| May 2026 | 52.5% | 42.7% | 3.8% | 0.62% | 0.34% |
| Jun 2026 | 56.8% | 38% | 4.2% | 0.67% | 0.37% |
| Jul 2026 | 62.2% | 34.1% | 3.1% | 0.38% | 0.33% |
| Aug 2026 | 62.6% | 34.3% | 2.5% | 0.31% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the Monte Carlo and Soda comparison changed over the last 12 months?
3 findings
- Monte Carlo was ahead of Soda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monte Carlo’s estimated Share of Search among data quality platforms worldwide moved from 0.76% to 0.31%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 11 months ending August 2026, Soda’s estimated Share of Search among data quality platforms worldwide moved from 0.41% to 0.27%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for data quality platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Monte Carlo worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
Estimated monthly branded searches for Soda worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Monte Carlo’s and Soda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monte Carlo
1 branded search term
- monte carlo data
Soda
1 branded search term
- soda data quality
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.