Brandwave

Moneybox vs SoFi:Which is more popular?

In September 2026, SoFi had more branded searches than Moneybox among savings apps worldwide. SoFi had about 1.2 million branded searches, while Moneybox had 112,000. SoFi made up 40.3% of all savings app searches we track, and Moneybox accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about savings apps, SoFi appeared in three of the five answers and Moneybox in none.

Among savings apps worldwide in September 2026

Who do people search for more?

SoFi, about 11 searches for every 1 for Moneybox

SoFi 1.2M searchesMoneybox 112K searches

Who does AI mention more?

SoFi, mentioned in 3 of 5 answers, Moneybox in 0

SoFi in 3 of 5Moneybox in 0 of 5

Who does AI recommend more?

SoFi, the only one of the two named

SoFi first in 3Moneybox never named

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Top savings apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Moneybox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Ally Bank2nd
  3. Acorns3rd
  4. Oportun4th
  5. Chime5th
  6. Qapital6th
  7. Rocket Money7th
  8. Monzo–
  9. Marcus–
  10. Moneybox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about savings apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Moneybox or SoFi more popular in search?

This chart shows how often people search Google for Moneybox and SoFi by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.

Moneybox and SoFi among savings apps worldwide, by month

Share of searches by month for SoFi, Moneybox. The figures are in the table below the chart.

View monthly share of searches table
MonthSoFiAlly BankMonzoMarcusRocket MoneyOportunMoneyboxChimeQapitalAcorns
Oct 202538.7%17.4%11.6%12.1%7.8%7.8%4.4%0.08%0.14%<0.01%
Nov 202536.8%16.5%11%14%7.4%9%5%0.07%0.16%<0.01%
Dec 202534.3%18.9%10.1%13%10.3%8.4%4.7%0.07%0.15%<0.01%
Jan 202635.1%15.8%10.6%13.5%12.9%7.1%4.8%0.09%0.16%<0.01%
Feb 202634.7%19.1%10.4%13.2%10.5%7%4.8%0.1%0.19%<0.01%
Mar 202636.9%20.3%10.8%11.6%9.1%6.1%5.1%0.09%0.13%<0.01%
Apr 202637.9%20.9%11%11.8%7.6%6.2%4.3%0.09%0.11%<0.01%
May 202640.6%18.3%12%10.4%8.2%6.7%3.7%0.1%0.12%<0.01%
Jun 202641.5%18.7%10.5%10.7%6.8%6.8%4.7%0.11%0.12%<0.01%
Jul 202640.1%18.1%12%10.3%8.1%6.6%4.5%0.1%0.12%<0.01%
Aug 202639.6%17.8%14.2%10.1%8%6.5%3.6%0.1%0.09%<0.01%
Sep 202640.3%18.2%12.7%10.3%8.1%6.6%3.7%0.1%0.1%<0.01%

How has the Moneybox and SoFi comparison changed over the last 12 months?

3 findings
  • SoFi was ahead of Moneybox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moneybox’s share of searches among savings apps worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 137K to 112K.
  • Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for savings apps worldwide in September 2026?

2 changes
  1. In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%.

  2. Estimated monthly branded searches for Moneybox worldwide fell 18.8% over 12 measured months, from 137K to 112K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Moneybox’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moneybox

2 branded search terms

  • moneybox
  • moneybox app

SoFi

1 branded search term

  • sofi

How the Brand Demand Index is measured

Other head-to-heads among savings apps

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