Modash vs Socialinsider:Which is more popular?
In September 2026, Modash had more branded searches than Socialinsider among influencer analytics platforms worldwide. Modash had about 40,500 branded searches, while Socialinsider had 8,100. Modash made up 30% of all influencer analytics platform searches we track, and Socialinsider accounted for 6%. When we asked ChatGPT and Google AI Overviews about influencer analytics platforms, Modash appeared in all five answers and Socialinsider in none.
Who do people search for more?
Modash, about 5 searches for every 1 for Socialinsider
Who does AI mention more?
Modash, mentioned in every answer we collected
Who does AI recommend more?
Modash, the only one of the two named
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Top influencer analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Modash appeared in all five answers. Socialinsider did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer analytics platforms
5 answers
Asked ChatGPT
“Which influencer analytics platform should I use?”
Asked ChatGPT
“What are the best influencer analytics platforms?”
Asked ChatGPT
“What's the best influencer analytics platform for creator performance tracking?”
Searched Google, AI Overview
“influencer analytics platform”
Searched Google, AI Overview
“best influencer analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Modash or Socialinsider more popular in search?
This chart shows how often people search Google for Modash and Socialinsider by name. Each line represents a brand's share of searches for all ten influencer analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Modash, Socialinsider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | CreatorIQ | Upfluence | Kolsquare | Socialinsider | Dash Social | Storyclash | GRIN | Keyhole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 29.1% | 16% | 16% | 7.1% | 5.8% | 4.2% | 1.7% | 0.42% | 0.06% |
| Nov 2025 | 20.6% | 30.8% | 11.3% | 16.9% | 7.5% | 6.2% | 4.4% | 1.8% | 0.45% | 0.04% |
| Dec 2025 | 24% | 29.4% | 10.8% | 16.3% | 7.2% | 5.9% | 4.2% | 1.7% | 0.43% | 0.04% |
| Jan 2026 | 27.8% | 27.8% | 10.1% | 15.5% | 6.8% | 5.6% | 4% | 2% | 0.4% | 0.03% |
| Feb 2026 | 24.2% | 29.6% | 10.8% | 16.8% | 7.2% | 5.9% | 3.5% | 1.4% | 0.43% | 0.02% |
| Mar 2026 | 27.9% | 27.9% | 10.2% | 15.8% | 6.8% | 5.6% | 4% | 1.4% | 0.41% | 0.03% |
| Apr 2026 | 27.5% | 27.5% | 10.1% | 17.5% | 6.7% | 5.5% | 3.3% | 1.3% | 0.4% | 0.02% |
| May 2026 | 30.4% | 30.4% | 11.1% | 11.9% | 6.1% | 5% | 3.7% | 0.98% | 0.44% | 0.02% |
| Jun 2026 | 29.3% | 23.9% | 13.1% | 13.1% | 8.7% | 5.9% | 4.3% | 1.2% | 0.52% | 0.01% |
| Jul 2026 | 34.1% | 22.8% | 12.5% | 12.5% | 6.8% | 5.6% | 4.1% | 1.1% | 0.5% | 0.01% |
| Aug 2026 | 31.2% | 25.5% | 13.9% | 11.6% | 6.2% | 6.2% | 3.8% | 1% | 0.55% | 0.02% |
| Sep 2026 | 30% | 24.5% | 13.4% | 11% | 9% | 6% | 4.4% | 1.2% | 0.53% | 0.01% |
How has the Modash and Socialinsider comparison changed over the last 12 months?
3 findings
- Modash was ahead of Socialinsider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Modash’s share of searches among influencer analytics platforms worldwide moved from 19.5% to 30%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Socialinsider’s share of searches among influencer analytics platforms worldwide moved from 5.8% to 6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for influencer analytics platforms worldwide in September 2026?
2 changes
In September 2026, Modash lost share of searches among influencer analytics platforms worldwide, from 31.2% to 30%.
Estimated monthly branded searches for Socialinsider worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Modash’s and Socialinsider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Modash
1 branded search term
- modash
Socialinsider
1 branded search term
- socialinsider
Other head-to-heads among influencer analytics platforms
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