Brandwave

Modash vs Roster:Which is more popular?

In September 2026, Modash had more branded searches than Roster among creator database platforms worldwide. Modash had about 41,200 branded searches, while Roster had 1,000. Modash made up 26.9% of all creator database platform searches we track, and Roster accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about creator database platforms, Modash appeared in all four answers and Roster in none.

Among creator database platforms worldwide in September 2026

Who do people search for more?

Modash, about 41 searches for every 1 for Roster

Modash 41.2K searchesRoster 1K searches

Who does AI mention more?

Modash, mentioned in every answer we collected

Modash in 4 of 4Roster in 0 of 4

Who does AI recommend more?

Modash, the only one of the two named

Modash first in 4Roster never named

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Top creator database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Modash appeared in all four answers. Roster did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. HypeAuditor2nd
  3. CreatorIQ3rd
  4. Collabstr4th
  5. Upfluence5th
  6. Heepsy6th
  7. Fohr–
  8. SocialBook–
  9. CreatorDB–
  10. Roster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator database platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Modash or Roster more popular in search?

This chart shows how often people search Google for Modash and Roster by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.

Modash and Roster among creator database platforms worldwide, by month

Share of searches by month for Modash, Roster. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCollabstrCreatorIQUpfluenceFohrHeepsySocialBookCreatorDBRoster
Oct 202517.3%25.5%17%14%14%2.8%6.2%2.3%0.67%0.25%
Nov 202519.3%28.3%15.5%10.3%15.6%2.1%5.7%2.5%0.57%0.22%
Dec 202521.5%25.8%17.3%9.4%14.3%2.8%5.2%2.8%0.56%0.31%
Jan 202625.1%24.8%16.6%9.1%13.9%2.7%5%2.2%0.5%0.3%
Feb 202621.7%26.1%17.4%9.5%14.8%2.8%5.2%1.5%0.46%0.31%
Mar 202625.2%24.7%16.5%9%14%3.3%4.9%1.4%0.5%0.5%
Apr 202624.9%24.3%16.3%8.9%15.5%2.7%4.9%1.8%0.49%0.35%
May 202627.7%27.1%14.8%9.9%10.6%3%4.4%1.6%0.55%0.32%
Jun 202626.8%21.4%17.5%11.7%11.8%3.5%4.3%1.9%0.84%0.31%
Jul 202629.6%19.5%19.5%10.6%10.7%3.2%3.9%1.7%0.94%0.35%
Aug 202626.1%20.9%20.9%11.4%9.5%3.4%4.2%1.8%1.2%0.63%
Sep 202626.9%21.6%17.7%11.8%9.7%4.3%4.3%1.9%1.2%0.65%

How has the Modash and Roster comparison changed over the last 12 months?

3 findings
  • Modash was ahead of Roster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Modash’s share of searches among creator database platforms worldwide moved from 17.3% to 26.9%, and its estimated monthly branded searches moved from 33.6K to 41.2K.
  • Across the 12 months ending September 2026, Roster’s share of searches among creator database platforms worldwide moved from 0.25% to 0.65%, and its estimated monthly branded searches moved from 480 to 1K.

How did search popularity change for creator database platforms worldwide in September 2026?

2 changes

  1. In September 2026, Modash gained share of searches among creator database platforms worldwide, from 26.1% to 26.9%.

  2. Estimated monthly branded searches for Roster worldwide rose 108.3% over 12 measured months, from 480 to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Modash’s and Roster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Modash

2 branded search terms

  • modash
  • modash influencer

Roster

1 branded search term

  • roster creator

How the Brand Demand Index is measured

Other head-to-heads among creator database platforms

Creator with pink hair and a pink jacket

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