Modal vs Seldon:Which is more popular?
In September 2026, Modal and Seldon were level in searches among model serving platforms worldwide, with an estimated 7.8K versus 8.1K branded searches, at 3% and 3.1% of the total. When we asked ChatGPT and Google AI Overviews about model serving platforms, Modal appeared in two of the five answers and Seldon in none.
Who do people search for more?
Seldon and Modal are searched for about as often as each other.
Who does AI mention more?
Modal, mentioned in 2 of 5 answers, Seldon in 0
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Top model serving platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Modal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seldon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NVIDIA Triton Inference Server1st
vLLM2nd
KServe3rd
TensorFlow Serving4th
TorchServe5th
Baseten6th- Modal7th
Ray Serve8th
BentoML9th- +1 more
Seldon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon SageMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KServe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ray Serve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NVIDIA Triton Inference Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- vLLM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BentoML3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baseten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Modal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorchServe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seldon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about model serving platforms
5 answers
Asked ChatGPT
“Which model serving platform should I use?”
Asked ChatGPT
“What are the best model serving platforms?”
Asked ChatGPT
“What's the best model serving platform for machine learning models?”
Searched Google, AI Overview
“model serving platforms”
Searched Google, AI Overview
“ml model serving”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Modal or Seldon more popular in search?
This chart shows how often people search Google for Modal and Seldon by name. Each line represents a brand's share of searches for all 11 model serving platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Seldon, Modal. The figures are in the table below the chart.
View monthly share of searches table
| Month | vLLM | Baseten | Amazon SageMaker | Seldon | Modal | KServe | Ray Serve | NVIDIA Triton Inference Server | BentoML | TorchServe | TensorFlow Serving |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 7% | 25.5% | 3.8% | 1.6% | 2.6% | 1.7% | 2.8% | 1.7% | 0.62% | 0.39% |
| Nov 2025 | 54.2% | 7.3% | 23% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.64% | 0.35% |
| Dec 2025 | 55% | 6% | 23.4% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.5% | 0.36% |
| Jan 2026 | 53.7% | 10.8% | 20.6% | 3.9% | 1.6% | 2.6% | 2.1% | 2.6% | 1.4% | 0.4% | 0.29% |
| Feb 2026 | 57.7% | 7.7% | 20.1% | 3.5% | 1.8% | 2.3% | 1.9% | 2.5% | 1.9% | 0.38% | 0.25% |
| Mar 2026 | 59.5% | 8% | 18.7% | 3.6% | 1.7% | 2.4% | 1.9% | 2.3% | 1.3% | 0.36% | 0.26% |
| Apr 2026 | 65.9% | 7.3% | 15.4% | 2.7% | 1.8% | 2.2% | 1.4% | 1.7% | 1.2% | 0.29% | 0.19% |
| May 2026 | 61% | 10% | 15.7% | 3% | 2.7% | 2.4% | 1.6% | 2% | 1.1% | 0.27% | 0.18% |
| Jun 2026 | 58.5% | 14.4% | 15% | 2.9% | 2.2% | 2.3% | 1.6% | 1.7% | 1% | 0.26% | 0.14% |
| Jul 2026 | 55% | 16.5% | 14.1% | 2.7% | 4.1% | 2.7% | 1.8% | 1.8% | 0.98% | 0.24% | 0.13% |
| Aug 2026 | 55.5% | 16.6% | 14.2% | 3.3% | 3% | 2.7% | 1.8% | 1.8% | 0.78% | 0.2% | 0.09% |
| Sep 2026 | 51.9% | 19% | 16.3% | 3.1% | 3% | 2.1% | 2.1% | 1.5% | 0.73% | 0.18% | 0.1% |
How has the Modal and Seldon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Modal took it in July 2026, Seldon took it in August 2026.
- Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide moved from 1.6% to 3%, and its estimated monthly branded searches moved from 4.2K to 7.8K.
- Across the 12 months ending September 2026, Seldon’s share of searches among model serving platforms worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for model serving platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Modal’s and Seldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among model serving platforms
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