Brandwave

Modal vs Ray Serve:Which is more popular?

In September 2026, Modal had more branded searches than Ray Serve among model serving platforms worldwide. Modal had about 7,800 branded searches, while Ray Serve had 5,400. Modal made up 3% of all model serving platform searches we track, and Ray Serve accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about model serving platforms, Ray Serve appeared in four of the five answers and Modal in two. Modal and Ray Serve were each mentioned first in two of the four answers that named either.

Among model serving platforms worldwide in September 2026

Who do people search for more?

Modal, about 44% more searches than Ray Serve

Modal 7.8K searchesRay Serve 5.4K searches

Who does AI mention more?

Ray Serve, mentioned in 4 of 5 answers, Modal in 2

Ray Serve in 4 of 5Modal in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Modal first in 2Ray Serve first in 2

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Top model serving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ray Serve was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Modal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Modal and Ray Serve were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NVIDIA Triton Inference Server1st
  2. vLLM2nd
  3. KServe3rd
  4. TensorFlow Serving4th
  5. TorchServe5th
  6. Baseten6th
  7. Modal7th
  8. Ray Serve8th
  9. BentoML9th
  10. Amazon SageMaker10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon SageMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KServe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray Serve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NVIDIA Triton Inference Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vLLM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BentoML3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baseten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorchServe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TensorFlow Serving2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+1 more

See every answer about model serving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Modal or Ray Serve more popular in search?

This chart shows how often people search Google for Modal and Ray Serve by name. Each line represents a brand's share of searches for all 11 model serving platforms we track, month by month, from English-language searches worldwide.

Modal and Ray Serve among model serving platforms worldwide, by month

Share of searches by month for Modal, Ray Serve. The figures are in the table below the chart.

View monthly share of searches table
MonthvLLMBasetenAmazon SageMakerSeldonModalKServeRay ServeNVIDIA Triton Inference ServerBentoMLTorchServeTensorFlow Serving
Oct 202552.2%7%25.5%3.8%1.6%2.6%1.7%2.8%1.7%0.62%0.39%
Nov 202554.2%7.3%23%4%1.3%2.7%2.2%2.6%1.8%0.64%0.35%
Dec 202555%6%23.4%4%1.3%2.7%2.2%2.6%1.8%0.5%0.36%
Jan 202653.7%10.8%20.6%3.9%1.6%2.6%2.1%2.6%1.4%0.4%0.29%
Feb 202657.7%7.7%20.1%3.5%1.8%2.3%1.9%2.5%1.9%0.38%0.25%
Mar 202659.5%8%18.7%3.6%1.7%2.4%1.9%2.3%1.3%0.36%0.26%
Apr 202665.9%7.3%15.4%2.7%1.8%2.2%1.4%1.7%1.2%0.29%0.19%
May 202661%10%15.7%3%2.7%2.4%1.6%2%1.1%0.27%0.18%
Jun 202658.5%14.4%15%2.9%2.2%2.3%1.6%1.7%1%0.26%0.14%
Jul 202655%16.5%14.1%2.7%4.1%2.7%1.8%1.8%0.98%0.24%0.13%
Aug 202655.5%16.6%14.2%3.3%3%2.7%1.8%1.8%0.78%0.2%0.09%
Sep 202651.9%19%16.3%3.1%3%2.1%2.1%1.5%0.73%0.18%0.1%

How has the Modal and Ray Serve comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Modal took it in April 2026.
  • Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide moved from 1.6% to 3%, and its estimated monthly branded searches moved from 4.2K to 7.8K.
  • Across the 12 months ending September 2026, Ray Serve’s share of searches among model serving platforms worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for model serving platforms worldwide in September 2026?

2 changes

  1. Ray Serve’s share of searches among model serving platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.1% in September 2026.

  2. Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Modal’s and Ray Serve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Modal

2 branded search terms

  • modal gpu
  • modal labs

Ray Serve

1 branded search term

  • ray serve

How the Brand Demand Index is measured

Other head-to-heads among model serving platforms

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