Moat vs Pixalate:Which is more popular?

Name: Moat vs Pixalate: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Pixalate had more branded searches than Moat among ad verification platforms worldwide. Pixalate had about 1,300 branded searches, while Moat had 110. Pixalate made up 5.1% of all ad verification platform searches we track, and Moat accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, Pixalate appeared in three of the five answers and Moat in none.

Among ad verification platforms worldwide in September 2026

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Top ad verification platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pixalate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
DoubleVerify	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
HUMAN Security	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Integral Ad Science	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pixalate	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Adloox	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Confiant	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Moat	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad verification platforms

5 answers

Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”

Not named in any answer:

Moat

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Moat or Pixalate more popular in search?

This chart shows how often people search Google for Moat and Pixalate by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.

Moat and Pixalate among ad verification platforms worldwide, by month

Month	DoubleVerify	HUMAN Security	Confiant	Integral Ad Science	Pixalate	Adloox	Moat
Oct 2025	30.7%	20.6%	25.1%	16.7%	6.1%	0.66%	0.23%
Nov 2025	29.4%	24.1%	24%	16%	5.6%	0.62%	0.21%
Dec 2025	30.7%	20.5%	25%	16.7%	6.1%	0.65%	0.27%
Jan 2026	30.8%	20.5%	25.2%	16.8%	5.9%	0.65%	0.22%
Feb 2026	32.3%	21.6%	21.5%	17.6%	6.2%	0.55%	0.29%
Mar 2026	32.2%	21.5%	21.5%	17.6%	6.2%	0.68%	0.36%
Apr 2026	32.3%	21.6%	21.5%	17.6%	6.2%	0.55%	0.29%
May 2026	33.6%	22.4%	22.4%	14.9%	5.4%	0.88%	0.31%
Jun 2026	34.9%	19.1%	23.2%	15.5%	5.6%	1.4%	0.32%
Jul 2026	36.7%	20%	20%	16.3%	5.9%	0.78%	0.26%
Aug 2026	44.8%	20%	16.3%	13.3%	4.8%	0.51%	0.27%
Sep 2026	32%	26.1%	21.4%	14.2%	5.1%	0.67%	0.43%

How has the Moat and Pixalate comparison changed over the last 12 months?

3 findings

Pixalate was ahead of Moat in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Moat’s share of searches among ad verification platforms worldwide moved from 0.23% to 0.43%, and its estimated monthly branded searches moved from 90 to 110.
Across the 12 months ending September 2026, Pixalate’s share of searches among ad verification platforms worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

How did search popularity change for ad verification platforms worldwide in September 2026?

2 changes

Estimated monthly branded searches for Moat worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moat’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.