Brandwave

Mitsubishi Electric vs Yaskawa:Which is more popular?

In September 2026, Mitsubishi Electric had more branded searches than Yaskawa among VFD drives brands worldwide. Mitsubishi Electric had about 110,000 branded searches, while Yaskawa had 40,500. Mitsubishi Electric made up 3.8% of all VFD drives brand searches we track, and Yaskawa accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about VFD drives brands, Yaskawa appeared in all five answers and Mitsubishi Electric in three. Yaskawa was mentioned before Mitsubishi Electric in every answer.

Among VFD drives brands worldwide in September 2026

Who do people search for more?

Mitsubishi Electric, about 3 searches for every 1 for Yaskawa

Mitsubishi Electric 110K searchesYaskawa 40.5K searches

Who does AI mention more?

Yaskawa, mentioned in every answer we collected

Yaskawa in 5 of 5Mitsubishi Electric in 3 of 5

Who does AI recommend more?

Yaskawa, named ahead of Mitsubishi Electric in every answer

Yaskawa first in 5Mitsubishi Electric never first

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Top VFD drives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yaskawa appeared in all five answers. Mitsubishi Electric was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yaskawa was listed before Mitsubishi Electric in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Danfoss2nd
  3. Siemens3rd
  4. Yaskawa4th
  5. Schneider Electric5th
  6. Rockwell Automation6th
  7. Mitsubishi Electric7th
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VFD drives brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mitsubishi Electric or Yaskawa more popular in search?

This chart shows how often people search Google for Mitsubishi Electric and Yaskawa by name. Each line represents a brand's share of searches for all eight VFD drives brands we track, month by month, from English-language searches worldwide.

Mitsubishi Electric and Yaskawa among VFD drives brands worldwide, by month

Share of searches by month for Mitsubishi Electric, Yaskawa. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBDanfossMitsubishi ElectricRockwell AutomationYaskawaHitachi
Oct 202541.9%18.9%23.1%6.9%3.8%3.8%1.7%0.01%
Nov 202549%18%18%6.6%3.6%3.6%1.3%0.01%
Dec 202546.9%17.3%21.2%6.3%3.5%3.5%1.3%0.01%
Jan 202644.4%20%20%6%4%4%1.5%0.01%
Feb 202644.4%20%20%6%4%4%1.5%0.01%
Mar 202641.6%23%18.8%6.9%4.6%3.8%1.4%0.01%
Apr 202644%19.8%19.8%6%4.9%4%1.5%0.01%
May 202644.1%19.9%19.9%6%4.9%4%1.2%0.01%
Jun 202643.6%19.6%19.6%5.9%5.9%3.9%1.4%<0.01%
Jul 202644%19.9%19.9%6%4.9%4%1.5%<0.01%
Aug 202644.6%20.1%20.1%6%4%4%1.2%0.01%
Sep 202642.5%23.5%19.2%5.8%3.8%3.8%1.4%0.01%

How has the Mitsubishi Electric and Yaskawa comparison changed over the last 12 months?

3 findings

How did search popularity change for VFD drives brands worldwide in September 2026?

2 changes
  1. Mitsubishi Electric’s share of searches among VFD drives brands worldwide has lost ground for 3 months in a row, from 5.9% to 3.8% in September 2026.

  2. Estimated monthly branded searches for Yaskawa worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Yaskawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsubishi Electric

1 branded search term

  • mitsubishi electric

Yaskawa

1 branded search term

  • yaskawa

How the Brand Demand Index is measured

Other head-to-heads among VFD drives brands

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