Brandwave

Miracle-Gro vs Tui:Which is more popular by branded search?

In August 2026, Miracle-Gro had more branded searches than Tui among lawn fertiliser brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Tui’s 2.4K, and held a 12.3% Share of Search versus Tui’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among lawn fertiliser brands worldwide in August 2026Which is more popular in search, Miracle-Gro or Tui?
Miracle-Gro12.3%40.5K searches
vs
Tui0.73%2.4K searches

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Which is more popular in search, Miracle-Gro or Tui?

Compare the lawn fertiliser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miracle-Gro and Tui among lawn fertiliser brands worldwide, by month

Share of Search by month for Miracle-Gro, Tui. The figures are in the table below the chart.

View monthly share of search table
MonthDaltonsMiracle-GroYatesTuiScotts Brewing Co
Oct 202582.2%6.1%11.1%0.65%0.09%
Nov 202582%6%11%0.79%0.11%
Dec 202581.7%6%11%1.2%0.16%
Jan 202682%6%11%0.79%0.13%
Feb 202682.7%7.4%9.1%0.66%0.09%
Mar 202677.8%12.8%8.6%0.75%0.1%
Apr 202671.9%17.7%9.7%0.69%0.11%
May 202669.2%20.8%9.3%0.55%0.09%
Jun 202669.1%20.8%9.3%0.67%0.09%
Jul 202668.6%16.9%13.8%0.67%0.11%
Aug 202674.6%12.3%12.3%0.73%0.12%
Sep 2026—————

How has the Miracle-Gro and Tui comparison changed over the last 12 months?

  • Miracle-Gro was ahead of Tui in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn fertiliser brands worldwide moved from 6.1% to 12.3%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Tui’s estimated Share of Search among lawn fertiliser brands worldwide moved from 0.65% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for lawn fertiliser brands worldwide in August 2026?

  1. In August 2026, Miracle-Gro lost estimated Share of Search among lawn fertiliser brands worldwide, from 16.9% to 12.3%.

  2. Estimated monthly branded searches for Tui worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Miracle-Gro’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miracle-Gro

1 branded search term

  • miracle-gro

Tui

1 branded search term

  • beer tui

How the Brand Demand Index is measured

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