Ministry of Supply vs Twillory:Which is searched more?
In September 2026, Twillory had more branded searches than Ministry of Supply among men’s shirt brands worldwide. Twillory had about 27,100 branded searches, while Ministry of Supply had 8,100. Twillory made up 1.6% of all men’s shirt brand searches we track, and Ministry of Supply accounted for 0.47%. These are worldwide searches for English-language branded terms.
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Is Ministry of Supply or Twillory more popular in search?
Compare the brands men buy dress and casual shirts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Twillory, Ministry of Supply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Ministry of Supply and Twillory comparison changed over the last 12 months?
3 findings
- Twillory was ahead of Ministry of Supply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ministry of Supply’s share of searches among men’s shirt brands worldwide moved from 0.78% to 0.47%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Twillory’s share of searches among men’s shirt brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Twillory worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Ministry of Supply worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ministry of Supply’s and Twillory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ministry of Supply
1 branded search term
- ministry of supply
Twillory
1 branded search term
- twillory
Other head-to-heads among men’s shirt brands
Charles Tyrwhitt vs Van Heusen: compare search popularity
Charles Tyrwhitt vs Ralph Lauren: compare search popularity
Charles Tyrwhitt vs UNTUCKit: compare search popularity
Charles Tyrwhitt vs Proper Cloth: compare search popularity- Van Heusen vs Ralph Lauren: compare search popularity
- Van Heusen vs UNTUCKit: compare search popularity
Put your own brand in this comparison
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