MINI vs Newton:Which is searched more?
In September 2026, MINI had more branded searches than Newton among crib Mattress brands worldwide. MINI was estimated to have 1.2M branded searches compared to Newton’s 720, and held a 2.1% Share of Search versus Newton’s <0.01%. These are worldwide searches for English-language branded terms.
Follow MINI vs Newton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MINI or Newton?
Compare the crib mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | MINI | Stokke | Graco | Newton |
|---|---|---|---|---|---|
| Oct 2025 | 96.9% | 2.1% | 0.66% | 0.33% | <0.01% |
| Nov 2025 | 96.7% | 2.1% | 0.89% | 0.32% | <0.01% |
| Dec 2025 | 97% | 2.1% | 0.61% | 0.28% | <0.01% |
| Jan 2026 | 96.8% | 2.1% | 0.74% | 0.32% | <0.01% |
| Feb 2026 | 96.3% | 2.6% | 0.74% | 0.33% | <0.01% |
| Mar 2026 | 96.1% | 2.6% | 0.89% | 0.39% | <0.01% |
| Apr 2026 | 96.3% | 2.6% | 0.74% | 0.39% | <0.01% |
| May 2026 | 96.3% | 2.6% | 0.82% | 0.33% | <0.01% |
| Jun 2026 | 96.3% | 2.6% | 0.75% | 0.33% | <0.01% |
| Jul 2026 | 96.3% | 2.6% | 0.84% | 0.32% | <0.01% |
| Aug 2026 | 96.8% | 2.1% | 0.75% | 0.28% | <0.01% |
| Sep 2026 | 96.9% | 2.1% | 0.75% | 0.27% | <0.01% |
How has the MINI and Newton comparison changed over the last 12 months?
3 findings
- MINI was ahead of Newton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among crib Mattress brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Newton’s estimated Share of Search among crib Mattress brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for crib Mattress brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Newton worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among crib Mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.