Brandwave

Mighty Networks vs Substack:Which is more popular?

In September 2026, Substack had more branded searches than Mighty Networks among creator membership platforms worldwide. Substack had about 2.3 million branded searches, while Mighty Networks had 18,100. Substack made up 35.3% of all creator membership platform searches we track, and Mighty Networks accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about creator membership platforms, Substack appeared in three of the five answers and Mighty Networks in two. Substack was mentioned before Mighty Networks in three out of four answers that named either.

Among creator membership platforms worldwide in September 2026

Who do people search for more?

Substack, about 127 searches for every 1 for Mighty Networks

Substack 2.3M searchesMighty Networks 18.1K searches

Who does AI mention more?

Substack, mentioned in 3 of 5 answers, Mighty Networks in 2

Substack in 3 of 5Mighty Networks in 2 of 5

Who does AI recommend more?

Substack, named ahead of Mighty Networks in 3 of 4 answers

Substack first in 3Mighty Networks first in 1

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Top creator membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Substack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mighty Networks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Substack was listed before Mighty Networks in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Circle2nd
  3. Ko-fi3rd
  4. Substack4th
  5. Mighty Networks5th
  6. Fourthwall6th
  7. Memberful7th
  8. Kajabi8th
  9. Buy Me a Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ko-fi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Memberful3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mighty Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buy Me a Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mighty Networks or Substack more popular in search?

This chart shows how often people search Google for Mighty Networks and Substack by name. Each line represents a brand's share of searches for all nine creator membership platforms we track, month by month, from English-language searches worldwide.

Mighty Networks and Substack among creator membership platforms worldwide, by month

Share of searches by month for Substack, Mighty Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKo-fiBuy Me a CoffeeFourthwallKajabiMighty NetworksCircleMemberful
Oct 202561.8%23.2%8.3%2%1.4%2.5%0.61%0.12%0.04%
Nov 202561.9%23.3%8.3%2%1.4%2.5%0.5%0.1%0.04%
Dec 202558.9%27%7.9%1.9%1.3%2.4%0.48%0.08%0.04%
Jan 202658.8%27.1%7.9%1.9%1.3%2.4%0.48%0.08%0.03%
Feb 202658.3%26.9%7.8%1.9%1.6%2.9%0.47%0.09%0.04%
Mar 202657.4%26.4%7.7%1.9%4.2%1.9%0.38%0.08%0.03%
Apr 202654.6%30.5%9%1.8%1.5%2.2%0.44%0.09%0.03%
May 202659.3%27.1%8%2%1.3%2%0.32%0.06%0.03%
Jun 202659.5%27.8%8%1.6%1.1%1.6%0.32%0.06%0.03%
Jul 202654.6%30.9%9%1.8%1.5%1.8%0.36%0.06%0.03%
Aug 202655.7%31.5%7.5%2.2%1.2%1.5%0.25%0.06%0.02%
Sep 202651.4%35.3%8.4%1.7%1.4%1.4%0.28%0.06%0.02%

How has the Mighty Networks and Substack comparison changed over the last 12 months?

3 findings

How did search popularity change for creator membership platforms worldwide in September 2026?

2 changes

  1. In September 2026, Substack gained share of searches among creator membership platforms worldwide, from 31.5% to 35.3%.

  2. Estimated monthly branded searches for Mighty Networks worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mighty Networks’ and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mighty Networks

1 branded search term

  • mighty networks

Substack

7 branded search terms

  • Substack
  • substack app
  • substack articles
  • substack live
  • substack newsletters
  • substack notes
  • substack podcast

How the Brand Demand Index is measured

Other head-to-heads among creator membership platforms

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