Brandwave

Microsoft Visio vs Whimsical:Which is more popular?

In September 2026, Microsoft Visio had more branded searches than Whimsical among diagramming software worldwide. Microsoft Visio had about 413,000 branded searches, while Whimsical had 590. Microsoft Visio made up 6.8% of all diagramming software searches we track, and Whimsical accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about diagramming software, Whimsical appeared in three of the five answers and Microsoft Visio in two. Whimsical was mentioned before Microsoft Visio in two out of three answers that named either.

Among diagramming software worldwide in September 2026

Who do people search for more?

Microsoft Visio, about 701 searches for every 1 for Whimsical

Microsoft Visio 413K searchesWhimsical 590 searches

Who does AI mention more?

Whimsical, mentioned in 3 of 5 answers, Microsoft Visio in 2

Whimsical in 3 of 5Microsoft Visio in 2 of 5

Who does AI recommend more?

Whimsical, named ahead of Microsoft Visio in 2 of 3 answers

Whimsical first in 2Microsoft Visio first in 1

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Top diagramming software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whimsical was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Visio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Whimsical was listed before Microsoft Visio in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart2nd
  3. Miro3rd
  4. Mermaid4th
  5. Whimsical5th
  6. Excalidraw6th
  7. Microsoft Visio7th
  8. SmartDraw8th
  9. Creately–
  10. Gliffy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Visio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartDraw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gliffy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Visio or Whimsical more popular in search?

This chart shows how often people search Google for Microsoft Visio and Whimsical by name. Each line represents a brand's share of searches for all ten diagramming software we track, month by month, from English-language searches worldwide.

Microsoft Visio and Whimsical among diagramming software worldwide, by month

Share of searches by month for Microsoft Visio, Whimsical. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartMicrosoft VisioSmartDrawMermaidCreatelyGliffyWhimsical
Oct 202534.1%33.3%8.2%12.4%8%1.7%1.6%0.61%0.17%0.01%
Nov 202537.3%29.8%9%11.2%8.2%1.8%1.9%0.67%0.15%0.01%
Dec 202537.3%30.1%11%9.2%8.3%1.5%1.9%0.55%0.16%0.01%
Jan 202636.5%29.3%10.7%9%9.9%1.8%2.2%0.44%0.19%0.01%
Feb 202635.6%28.5%10.5%10.7%9.7%2.1%2.1%0.53%0.18%0.02%
Mar 202636.7%29.3%10.8%11.1%8.1%1.8%1.4%0.54%0.16%0.01%
Apr 202636.9%29.5%10.8%11.1%8.1%1.5%1.5%0.44%0.13%0.01%
May 202640.5%26.6%12%10.2%7.3%1.3%1.5%0.4%0.12%0.01%
Jun 202636.6%29.5%13.2%9.4%8.1%1.2%1.6%0.3%0.11%0.02%
Jul 202635.3%28.2%15.6%9.4%8.3%1.4%1.4%0.28%0.13%0.02%
Aug 202635.5%28.2%15.6%9.5%7.9%1.8%1.3%0.28%0.13%0.01%
Sep 202637.6%30%13.5%9.3%6.8%1.5%0.91%0.3%0.09%<0.01%

How has the Microsoft Visio and Whimsical comparison changed over the last 12 months?

3 findings

How did search popularity change for diagramming software worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Visio lost share of searches among diagramming software worldwide, from 7.9% to 6.8%.

  2. Estimated monthly branded searches for Whimsical worldwide fell 37.9% over 12 measured months, from 950 to 590 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Microsoft Visio’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Visio

6 branded search terms

  • flowchart microsoft visio
  • microsoft visio
  • microsoft visio app
  • microsoft visio diagrams
  • microsoftvisio
  • visio

Whimsical

2 branded search terms

  • whimsical whiteboard
  • whimsical wireframing

How the Brand Demand Index is measured

Other head-to-heads among diagramming software

Creator with pink hair and a pink jacket

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