Brandwave

Microsoft Entra vs Saviynt:Which is more popular?

In September 2026, Saviynt had more branded searches than Microsoft Entra among identity governance platforms worldwide. Saviynt had about 27,100 branded searches, while Microsoft Entra had 880. Saviynt made up 3.1% of all identity governance platform searches we track, and Microsoft Entra accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about identity governance platforms, Saviynt appeared in all five answers and Microsoft Entra in three. Saviynt was mentioned before Microsoft Entra in every answer.

Among identity governance platforms worldwide in September 2026

Who do people search for more?

Saviynt, about 31 searches for every 1 for Microsoft Entra

Saviynt 27.1K searchesMicrosoft Entra 880 searches

Who does AI mention more?

Saviynt, mentioned in every answer we collected

Saviynt in 5 of 5Microsoft Entra in 3 of 5

Who does AI recommend more?

Saviynt, named ahead of Microsoft Entra in every answer

Saviynt first in 3Microsoft Entra never first

Follow Microsoft Entra vs Saviynt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top identity governance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saviynt appeared in all five answers. Microsoft Entra was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Saviynt was listed before Microsoft Entra in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SailPoint1st
  2. Saviynt2nd
  3. Microsoft Entra3rd
  4. Omada4th
  5. One Identity5th
  6. Okta6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saviynt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Okta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SailPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Entra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity governance platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Entra or Saviynt more popular in search?

This chart shows how often people search Google for Microsoft Entra and Saviynt by name. Each line represents a brand's share of searches for all six identity governance platforms we track, month by month, from English-language searches worldwide.

Microsoft Entra and Saviynt among identity governance platforms worldwide, by month

Share of searches by month for Saviynt, Microsoft Entra. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaOmadaSailPointSaviyntOne IdentityMicrosoft Entra
Oct 202578%10.6%7%3.1%1.1%0.12%
Nov 202579.7%10.8%5.9%2.6%0.96%0.1%
Dec 202579.3%10.7%5.8%3.2%0.95%0.07%
Jan 202676.3%12.5%6.9%3.1%1.1%0.1%
Feb 202676.3%12.5%6.9%3.1%1.1%0.1%
Mar 202679.7%10.7%5.9%2.6%0.96%0.1%
Apr 202676.3%12.6%6.9%3.1%1.1%0.1%
May 202676.3%12.5%6.9%3.1%1.1%0.1%
Jun 202676.3%12.5%6.9%3.1%1.1%0.1%
Jul 202676.3%12.5%6.9%3.1%1.1%0.1%
Aug 202676.3%12.6%6.9%3.1%1.1%0.1%
Sep 202676.3%12.6%6.9%3.1%1.1%0.1%

How has the Microsoft Entra and Saviynt comparison changed over the last 12 months?

3 findings

How did search popularity change for identity governance platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Microsoft Entra worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Entra’s and Saviynt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Entra

1 branded search term

  • entra id governance

Saviynt

1 branded search term

  • saviynt

How the Brand Demand Index is measured

Other head-to-heads among identity governance platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.