Brandwave

MG vs Proton:Which is more popular?

In September 2026, MG had more branded searches than Proton among car brands worldwide. MG had about 2.2 million branded searches, while Proton had 49,500. MG made up 1.2% of all car brand searches we track, and Proton accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about car brands, neither MG nor Proton appeared in any of the five answers.

Among car brands worldwide in September 2026

Who do people search for more?

MG, about 45 searches for every 1 for Proton

MG 2.2M searchesProton 49.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

MG in 0 of 5Proton in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither MG nor Proton showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +7 more
  10. MG–
  11. Proton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is MG or Proton more popular in search?

This chart shows how often people search Google for MG and Proton by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

MG and Proton among car brands worldwide, by month

Share of searches by month for MG, Proton. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaMGProton
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.1%0.02%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.2%0.02%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.98%0.02%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.1%0.02%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.2%0.02%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.1%0.02%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.1%0.02%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.1%0.02%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.3%0.02%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.2%0.02%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.2%0.02%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.2%0.03%

How has the MG and Proton comparison changed over the last 12 months?

3 findings
  • MG was ahead of Proton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MG’s share of searches among car brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 2.2M.
  • Across the 12 months ending September 2026, Proton’s share of searches among car brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

How did search popularity change for car brands worldwide in September 2026?

1 change
  1. In September 2026, Proton rose from 84th to 83rd among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MG’s and Proton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MG

1 branded search term

  • mg

Proton

1 branded search term

  • proton cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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