Brandwave

Merit vs Westman Atelier:Which is more popular?

In October 2026, Westman Atelier had more branded searches than Merit among clean makeup brands worldwide. Westman Atelier had about 135,000 branded searches, while Merit had 110,000. Westman Atelier made up 13.3% of all clean makeup brand searches we track, and Merit accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, Merit appeared in four of the five answers and Westman Atelier in none.

Among clean makeup brands worldwide in October 2026

Who do people search for more?

Westman Atelier, about 23% more searches than Merit

Westman Atelier 135K searchesMerit 110K searches

Who does AI mention more?

Merit, mentioned in 4 of 5 answers, Westman Atelier in 0

Merit in 4 of 5Westman Atelier in 0 of 5

Who does AI recommend more?

Merit, the only one of the two named

Merit first in 4Westman Atelier never named

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Top clean makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merit was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Westman Atelier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ILIA1st
  2. Merit2nd
  3. Saie3rd
  4. Tower 284th
  5. RMS Beauty5th
  6. Kosas6th
  7. Well People7th
  8. bareMinerals8th
  9. Jones Road–
  10. Westman Atelier–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westman Atelier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about clean makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Merit or Westman Atelier more popular in search?

This chart shows how often people search Google for Merit and Westman Atelier by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.

Merit and Westman Atelier among clean makeup brands worldwide, by month

Share of searches by month for Westman Atelier, Merit. The figures are in the table below the chart.

View monthly share of searches table
MonthJones RoadSaieTower 28Westman AtelierbareMineralsMeritKosasRMS BeautyILIAEre PerezWell PeopleKjaer Weis
Nov 202513.6%16.7%13.6%9.2%13.6%13.6%9.2%5%3.4%1.2%0.45%0.45%
Dec 202514.2%17.3%14.2%9.5%14.2%11.6%7.8%6.4%2.8%1%0.46%0.46%
Jan 202615.4%15.4%15.4%10.3%12.6%10.3%8.5%6.9%3.1%1.1%0.5%0.5%
Feb 202614.2%14.2%14.2%11.6%14.2%11.6%7.8%6.4%3.5%1.3%0.69%0.46%
Mar 202614.7%12%14.7%12%14.7%12%8.1%6.6%3%1.1%0.59%0.48%
Apr 202615.5%12.7%15.5%12.7%12.7%10.3%8.5%6.9%3.1%1.1%0.62%0.51%
May 202616.1%13.2%16.1%10.7%13.2%8.8%8.8%5.9%4.8%1.2%0.53%0.53%
Jun 202614.3%14.3%17.5%9.6%14.3%9.6%9.6%5.3%2.9%1.6%0.57%0.47%
Jul 202614.6%14.6%17.8%11.9%11.9%9.8%8%6.5%2.4%1.3%0.58%0.58%
Aug 202614.1%14.1%17.2%14.1%11.5%9.4%9.4%5.2%2.8%1.3%0.56%0.46%
Sep 202617.4%11.6%17.4%14.3%11.6%9.6%7.8%5.2%2.9%1.3%0.46%0.46%
Oct 202616.2%16.2%16.2%13.3%10.8%10.8%7.3%4.9%2.2%1.2%0.53%0.43%

How has branded search for Merit and Westman Atelier changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Westman Atelier took it in April 2026.
  • Across the 12 months ending October 2026, Merit’s share of searches among clean makeup brands worldwide moved from 13.6% to 10.8%, and its estimated monthly branded searches moved from 201K to 110K.
  • Across the 12 months ending October 2026, Westman Atelier’s share of searches among clean makeup brands worldwide moved from 9.2% to 13.3%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for clean makeup brands worldwide in October 2026?

3 changes

  1. In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches.

  2. In October 2026, Merit gained share of searches among clean makeup brands worldwide, from 9.6% to 10.8%.

  3. In October 2026, Westman Atelier lost share of searches among clean makeup brands worldwide, from 14.3% to 13.3%.

How are Merit’s and Westman Atelier’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Merit’s and Westman Atelier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Merit

1 branded search term

  • merit beauty

Westman Atelier

1 branded search term

  • westman atelier

How the Brand Demand Index is measured

Other head-to-heads among clean makeup brands

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