Brandwave

Memrise vs Pimsleur:Which is searched more?

In September 2026, Memrise had more branded searches than Pimsleur among language learning apps worldwide. Memrise had about 110,000 branded searches, while Pimsleur had 74,000. Memrise made up 1.1% of all language learning app searches we track, and Pimsleur accounted for 0.72%. These are worldwide searches for English-language branded terms.

Share of searches among language learning apps worldwide in September 2026Is Memrise or Pimsleur more popular in search?
Memrise1.1%110K searches
vs
Pimsleur0.72%74K searches

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Is Memrise or Pimsleur more popular in search?

Compare the apps people use to learn a language. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Memrise and Pimsleur among language learning apps worldwide, by month

Share of searches by month for Memrise, Pimsleur. The figures are in the table below the chart.

View monthly share of searches table
MonthDuolingoRosetta StoneBusuuBabbelMemrisePimsleurDrops
Oct 202588.2%4.3%2.4%2.4%1.9%0.71%0.08%
Nov 202585.3%5.1%2.8%2.8%2.8%1%0.09%
Dec 202587.1%4.3%2.9%2.9%1.6%1.3%0.08%
Jan 202685.2%5.1%2.8%3.4%2.3%1%0.11%
Feb 202687.9%4.3%2.4%2.9%1.6%0.87%0.08%
Mar 202687.1%4.3%2.9%2.9%1.9%0.86%0.08%
Apr 202689.1%3.6%2.4%2.4%1.6%0.88%0.08%
May 202689.3%3.6%2.4%2.4%1.3%0.88%0.06%
Jun 202689.7%3.6%2.4%2%1.3%0.89%0.06%
Jul 202688%4.3%2.9%2.4%1.3%1.1%0.08%
Aug 202689.2%4.4%2.4%2%1.1%0.88%0.06%
Sep 202688.8%5.3%2.4%1.6%1.1%0.72%0.05%

How has the Memrise and Pimsleur comparison changed over the last 12 months?

3 findings
  • Memrise was ahead of Pimsleur in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Memrise’s share of searches among language learning apps worldwide moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 201K to 110K.
  • Across the 12 months ending September 2026, Pimsleur’s share of searches among language learning apps worldwide moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for language learning apps worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Memrise worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Memrise’s and Pimsleur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Memrise

1 branded search term

  • memrise

Pimsleur

1 branded search term

  • pimsleur

How the Brand Demand Index is measured

Other head-to-heads among language learning apps

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