Meermin vs Tod’s:Which is more popular?
In September 2026, Tod’s had more branded searches than Meermin among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Meermin had 8,100. Tod’s made up 5.2% of all loafer brand searches we track, and Meermin accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about loafer brands, Meermin appeared in three of the five answers and Tod’s in one. Meermin was mentioned before Tod’s in every answer that named either.
Who do people search for more?
Tod’s, about 3 searches for every 1 for Meermin
Who does AI mention more?
Meermin, mentioned in 3 of 5 answers, Tod’s in 1
Who does AI recommend more?
Meermin, named ahead of Tod’s in 3 of 3 answers
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meermin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tod’s was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Meermin was listed before Tod’s in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G.H. Bass1st- Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th
Steve Madden6th- Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Meermin or Tod’s more popular in search?
This chart shows how often people search Google for Meermin and Tod’s by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tod’s, Meermin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Tod’s sells other things too, so only its searches that name this product count here, like “tods loafers”.
How has the Meermin and Tod’s comparison changed over the last 12 months?
3 findings
- Tod’s was ahead of Meermin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide moved from 1% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide moved from 2.8% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K.
How did search popularity change for loafer brands worldwide in September 2026?
2 changes
In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%.
Meermin’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Meermin’s and Tod’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among loafer brands
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