McLeod Software vs TMW:Which is more popular by branded search?
In August 2026, TMW had more branded searches than McLeod Software among transportation management systems worldwide. TMW was estimated to have 246K branded searches compared to McLeod Software’s 1.9K, and held an 87.9% Share of Search versus McLeod Software’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, McLeod Software or TMW?
Compare the systems freight teams plan loads in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TMW, McLeod Software. The figures are in the table below the chart.
View monthly share of search table
| Month | TMW | Turvo | Alpega | McLeod Software | MercuryGate |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 18.7% | 2.5% | 1.4% | 1.4% |
| Nov 2025 | 72.7% | 21.9% | 2.9% | 1.3% | 1.3% |
| Dec 2025 | 76.3% | 18.8% | 2.5% | 1.3% | 1.1% |
| Jan 2026 | 87% | 9.6% | 1.9% | 0.85% | 0.67% |
| Feb 2026 | 80.9% | 13.3% | 3.2% | 1.4% | 1.1% |
| Mar 2026 | 74.9% | 18.5% | 3.7% | 1.6% | 1.3% |
| Apr 2026 | 75.1% | 18.5% | 3.7% | 1.6% | 1.1% |
| May 2026 | 79.4% | 15.9% | 2.6% | 1.1% | 0.94% |
| Jun 2026 | 82.3% | 13.5% | 2.2% | 1.2% | 0.8% |
| Jul 2026 | 85% | 11.5% | 1.9% | 1% | 0.68% |
| Aug 2026 | 87.9% | 9.7% | 1.3% | 0.68% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the McLeod Software and TMW comparison changed over the last 12 months?
3 findings
- TMW was ahead of McLeod Software in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McLeod Software’s estimated Share of Search among transportation management systems worldwide moved from 1.4% to 0.68%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, TMW’s estimated Share of Search among transportation management systems worldwide moved from 76.1% to 87.9%, and its estimated monthly branded searches moved from 135K to 246K.
How did search popularity change for transportation management systems worldwide in August 2026?
2 changes
In August 2026, TMW gained estimated Share of Search among transportation management systems worldwide, from 85% to 87.9%.
Estimated monthly branded searches for McLeod Software worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McLeod Software’s and TMW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McLeod Software
1 branded search term
- mcleod software
TMW
1 branded search term
- tmw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.