Maxio vs Paddle:Which is more popular?
In September 2026, Maxio had more branded searches than Paddle among subscription billing platforms worldwide. Maxio had about 5,470 branded searches, while Paddle had 590. Maxio made up 9.8% of all subscription billing platform searches we track, and Paddle accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about subscription billing platforms, Maxio and Paddle each appeared in three of the five answers. Paddle was mentioned before Maxio in three out of four answers that named either.
Who do people search for more?
Maxio, about 9 searches for every 1 for Paddle
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Paddle, named ahead of Maxio in 3 of 4 answers
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Top subscription billing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paddle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paddle was listed before Maxio in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chargebee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recurly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zuora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maxio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paddle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ordway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription billing platforms
5 answers
Asked ChatGPT
“Which subscription billing platform should I use?”
Asked ChatGPT
“What are the best subscription billing platforms?”
Asked ChatGPT
“What's the best subscription billing platform for a subscription business?”
Searched Google, AI Overview
“subscription billing platforms”
Searched Google, AI Overview
“best subscription billing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maxio or Paddle more popular in search?
This chart shows how often people search Google for Maxio and Paddle by name. Each line represents a brand's share of searches for all eight subscription billing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Maxio, Paddle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chargebee | Zuora | Maxio | Recurly | Recharge | Seal Subscriptions | Paddle | Ordway |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.3% | 12.3% | 14.9% | 2% | 1.5% | 0.88% | 0.64% |
| Nov 2025 | 45.3% | 25% | 11.2% | 13.6% | 1.9% | 1.7% | 0.8% | 0.58% |
| Dec 2025 | 46.6% | 25.7% | 11.5% | 11.4% | 2% | 1.5% | 0.82% | 0.51% |
| Jan 2026 | 44% | 24.3% | 13.3% | 13.2% | 2.1% | 1.6% | 0.95% | 0.57% |
| Feb 2026 | 45.1% | 24.9% | 11.2% | 13.5% | 2.1% | 1.7% | 0.98% | 0.58% |
| Mar 2026 | 46.5% | 25.6% | 11.5% | 11.4% | 1.8% | 1.8% | 0.83% | 0.46% |
| Apr 2026 | 46.4% | 25.5% | 11.4% | 11.3% | 2.1% | 1.7% | 1% | 0.6% |
| May 2026 | 46.6% | 25.7% | 11.5% | 11.4% | 1.9% | 1.5% | 1% | 0.51% |
| Jun 2026 | 47.4% | 26.2% | 11.7% | 9.5% | 1.9% | 1.7% | 1% | 0.61% |
| Jul 2026 | 53.9% | 19.9% | 10.9% | 10.8% | 1.7% | 1.4% | 0.96% | 0.6% |
| Aug 2026 | 51.6% | 23.2% | 10.4% | 10.3% | 1.6% | 1.4% | 0.75% | 0.72% |
| Sep 2026 | 48.8% | 26.8% | 9.8% | 9.7% | 2% | 1.3% | 1.1% | 0.54% |
How has the Maxio and Paddle comparison changed over the last 12 months?
3 findings
- Maxio was ahead of Paddle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxio’s share of searches among subscription billing platforms worldwide moved from 12.3% to 9.8%, and its estimated monthly branded searches moved from 8.2K to 5.5K.
- Across the 12 months ending September 2026, Paddle’s share of searches among subscription billing platforms worldwide moved from 0.88% to 1.1%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for subscription billing platforms worldwide in September 2026?
1 change
In September 2026, Maxio lost share of searches among subscription billing platforms worldwide, from 10.4% to 9.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maxio’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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